Role Overview
We are looking for a GenAI-enabled Demand Generation + Marketing Automation professional to run MQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. This role blends prompt engineering, marketing systems automation (SI/integrations), email marketing, performance marketing, and funnel analytics/visualization to deliver measurable pipeline outcomes.
Key Responsibilities
1) Full-Funnel ABM (Account-Based Marketing)
- Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks.
- Run coordinated ABM programs across channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution).
- Build account-level reporting: engagement, intent signals (where available), stage movement, pipeline influence, and conversion velocity.
- Partner closely with Sales/SDRs for account planning, outreach alignment, SLAs, and follow-up cadences.
2) MQL/SQL-Led Campaigns
- Plan and execute campaigns that generate high-quality leads and convert them into MQLs and SQLs.
- Define and operationalize lead stage rules, qualification criteria, and handoff processes with Sales.
- Improve conversion rates across the funnel: Lead → MQL → SQL → Opportunity.
3) Marketing Automation + Systems Integration (SI Automation)
- Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking.
- Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools; troubleshoot sync and data quality issues.
- Build automation to reduce manual effort (alerts, workflows, enrichment, reporting pulls, campaign QA checks).
4) GenAI Enablement + Prompt Making
- Build and maintain a prompt library for repeatable marketing outputs: ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets.
- Use GenAI responsibly with human-in-the-loop QA (brand voice, accuracy, compliance, and differentiation).
- Set up GenAI-assisted workflows for speed: research, segmentation ideas, creative iteration, and reporting narratives.
5) Email Marketing (Lifecycle + Nurture)
- Design segmentation strategy and run automated nurtures for personas, industries, and intent/stage.
- Own email performance: deliverability basics, list hygiene, A/B tests (subject, copy, CTA, cadence), and landing page alignment.
- Build sequences that drive meetings, demos, and SQL progression.
6) Performance Marketing (B2B)
- Own paid campaign execution and optimization on key channels (LinkedIn Ads, Google Ads, retargeting).
- Manage budgets, pacing, audience strategy, creative testing, and landing page conversion optimization.
- Measure performance on pipeline metrics (CPL, MQL rate, SQL rate, cost per SQL, pipeline ROI).
7) Marketing Execution + Visualizations (Reporting & Insights)
- Turn campaign strategy into crisp execution plans: timelines, asset checklists, launch QA, tracking/UTM governance.
- Create dashboards and funnel visualizations for leadership and sales: performance by channel, account tier, persona, and stage.
- Deliver weekly/monthly performance readouts and campaign post-mortems with clear next actions.
Must-Have Skills & Experience
- 2-4 years in B2B demand generation / marketing ops / ABM / growth marketing (B2B IT preferred).
- Strong hands-on experience with a Marketing Automation Platform (HubSpot/Marketo/Pardot/Eloqua or similar) and CRM (Salesforce/HubSpot CRM or similar).
- Proven experience running MQL/SQL-led campaigns and improving funnel conversion and velocity.
- Solid email marketing expertise: segmentation, automation, testing, and performance optimization.
- Strong performance marketing capability: LinkedIn + Google campaigns, audiences, creatives, landing pages, and conversion tracking.
- Comfortable with GenAI tools and prompt making for marketing use cases.
- Strong reporting/analytics mindset: funnel metrics, attribution basics, and dashboarding.
