Pivot Roots, a Havas Company, is seeking a dynamic Marketing Automation Specialist with 4-6 years of experience to join our growing team. In this role, you will play a key part in designing, implementing, and optimizing marketing automation campaigns that drive lead generation, customer engagement, and revenue growth. You will work closely with cross-functional teams to monitor web analytics, track campaign performance, and use marketing analytics tools to derive actionable insights. The ideal candidate is detail-oriented, data-driven, and passionate about leveraging automation to enhance marketing strategies and business outcomes.
Responsibilities
- Build, develop, and execute marketing promotional and editorial campaigns using Braze, MoEngage, CleverTap (experience in these platforms is a must).
- Assist in setting up A/B tests or control group tests, monitor performance, document learnings, and apply insights to future campaigns.
- Support the quality assurance (QA) process for email marketing, push notifications, and in-app messaging to ensure flawless execution.
- Compile campaign data and contribute to weekly and monthly reports, providing insights and recommendations for improvements.
- Collaborate with cross-functional teams to contribute ideas, assist in preparing proposals, oversee parts of the production process, and support campaign delivery.
Required Candidate profile
- Hands-on experience with Braze, MoEngage, CleverTap; experience with Salesforce Marketing Cloud or Adobe Campaign is a plus.
- Experience working with BFSI clients will be an added advantage.
- Basic knowledge of marketing concepts such as segmentation, targeting, personalization, and campaign analytics.
- Some familiarity with HTML, CSS, and comfort working with SQL or Python is appreciated.
- Proficiency with Microsoft Office or Google Workspace, especially Excel/Google Sheets for data handling.
- Strong curiosity and eagerness to learn about marketing technology and automation tools.
- Excellent attention to detail, organizational skills, and a proactive attitude.
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