Marketing Automation Specialist

Marketing Automation Specialist

We are looking for a results-driven Marketing Automation Manager who knows how to

accelerate growth through scalable, data-backed marketing programs. You thrive at the

intersection of creativity and analytics — equally comfortable crafting high-converting

email journeys as you are diving into campaign performance data. You will own the full

lifecycle of multi-channel automation: from strategy and build to execution and

optimization.

Role & Responsibilities

Campaign Management

Plan, build, and launch end-to-end email, SMS, and WhatsApp campaigns —

from asset development and audience segmentation to deployment and

performance analysis.

Set up and manage nurture campaigns on LeadSquared and WebEngage using

multi-stream workflows, behavioral triggers, and automation best practices.

Run A/B tests on subject lines, content, CTAs, and send times to continuously

improve engagement and conversion rates.

Growth & Lead Generation

Drive lead conversion by designing personalized, segment-specific nurture tracks

tailored to different stages of the customer journey.

Activate and manage app push notifications across user cohorts; track

engagement, drop-offs, and downstream actions.

Advise internal stakeholders on best practices for lead generation, deliverability,

and audience targeting.

Reporting Attribution

Deliver clear, actionable campaign performance reports on a daily, weekly, and

monthly cadence.

Implement and maintain campaign tracking and attribution frameworks using

UTM parameters and Google Tag Manager (GTM).

Technical Execution

Develop optimized HTML landing pages and email templates, ensuring

responsiveness across mobile and desktop.

Ensure campaigns are optimized for deliverability, inbox placement, and

conversion.

Requirements

2–3 years of hands-on experience with CRM or marketing automation platforms

such as LeadSquared, WebEngage, Netcore, CleverTap, or Gupshup.

Strong analytical mindset with the ability to interpret data, identify trends, and

present findings clearly.

Solid understanding of performance marketing concepts including attribution,

funnel optimization, and audience segmentation.

Excellent written and verbal communication skills in English.

Tech-savvy with a curiosity for emerging tools and a commitment to continuous