Role Overview
We're looking for a technically strong and detail-oriented Marketing Automation Specialist to support lifecycle marketing initiatives. This role focuses on enabling data-driven customer journeys, ensuring seamless integrations, and supporting campaign execution through strong QA, data handling, and troubleshooting capabilities.
Key Responsibilities
1. Lifecycle & Journey Enablement
- Set up, test, and manage event-based triggers and custom attributes within Braze
- Enable personalised customer experiences by ensuring accurate data flow from platforms like Snowflake and Hightouch into Braze
- Support lifecycle teams in building and optimising customer journeys
2. Data, APIs & Integrations
- Assist in building and maintaining data pipelines across platforms (Braze, Snowflake, Hightouch, etc.)
- Configure and optimise APIs, webhooks, and integrations for seamless cross-platform data synchronisation
- Build and troubleshoot dynamic audience segments for campaign readiness
3. QA, Testing & Troubleshooting
- Perform end-to-end campaign QA including segmentation, triggers, personalisation logic, Liquid syntax, and platform configurations
- Support A/B and multivariate testing; identify opportunities to optimise messaging, timing, and flow logic
- Troubleshoot campaign and data issues to ensure smooth execution
4. Reporting & Performance Analysis
- Use SQL to analyse campaign data, troubleshoot journeys, and generate actionable insights
- Assist in building dashboards, tagging frameworks, and performance reports
- Contribute to improving personalisation strategies through data-driven recommendations
5. Collaboration & Documentation
- Act as a technical support partner for lifecycle and CRM teams
- Maintain clear documentation of integrations, events, automations, and workflows
- Enhance internal enablement resources such as QA checklists, tagging frameworks, and playbooks
Required Skills & Experience
- 3-4 years of experience in Marketing Automation, CRM, or MarTech environments
- Strong SQL skills for data analysis and troubleshooting
- Hands-on experience with JavaScript, HTML, APIs, and webhooks
- Familiarity with Braze or similar platforms (Salesforce Marketing Cloud, Iterable, Klaviyo, etc.)
- Solid understanding of lifecycle marketing and personalisation strategies
- Strong attention to detail with a structured QA approach
