Marketing Automation QA Specialist

-Understand and follow email and marketing automation processes, including workflow documentation and QA testing.

-Build and execute test strategies, including A/B and multivariate testing, to drive qualified traffic and revenue-building activities.

-Serve as a Subject Matter Expert on marketing automation best practices, including campaign execution, email and landing page creation, email deliverability, and data integrity.

-Support the execution of automated lead generation programs and report on critical campaign metrics.

-Develop digital templates (emails, landing pages, programs) within the marketing automation platform ensuring responsive, cross-browser, and cross-device designs.

-Keep up-to-date on email and marketing automation best practices and coordinate seamlessly across time zones.

-Collaborate with internal teams and stakeholders to understand marketing automation needs and provide QA oversight.