Marketing Automation – Leads Management

Perform daily monitoring of online marketing campaigns and contact us / connect with an expert requests from corporate websites.

Work closely with website and marketing automation teams to refine the lead management process, including regular performance assessments.

Document and socialize the end-to-end lead management process from initial prospect capture through nurturing and hand-off to sales.

Assess and recommend methods to optimize and streamline the lead process.

Track and measure the number of new leads and engagement across existing and new accounts; make recommendations and take actions for growth.

Produce lead/opportunity reports and monthly dashboards showing lead progress, conversion rates, cost per lead, and revenue attribution.

Leverage marketing automation, Salesforce.com, and other tools to execute and track program success.

Quality check leads in SFDC to ensure sales teams are actively working the leads provided.

Collaborate with marketing and sales to identify when a lead is sales-ready based on scoring, demographic, and behavioral factors.

Ensure the marketing automation & SFDC sync is streamlined and operational, coordinating with tech teams as needed.

Assign sales-qualified leads to the appropriate salesperson; route other inquiries to relevant departments or address directly.