Marketing Automation Engineer

We are looking for a Marketing Automation Engineer who can independently manage, optimise, and scale our digital marketing engine. This role sits at the intersection of marketing, automation, AI, and web operations and is critical to reducing dependency on multiple individuals by centralising ownership.

The ideal candidate will be hands-on, technically strong, and capable of executing end-to-end marketing workflows, from website optimisation and landing pages to LinkedIn automation and AI-generated marketing artefacts.

Requirements

Website Optimisation & Management

Own and manage the Fusion Practices website end-to-end

Continuously optimise website performance, structure, messaging, and conversion paths

Create, update, and maintain website pages without external dependency

Ensure consistency in branding, messaging, and positioning across all web assets

Collaborate with stakeholders to translate services, offerings, and messaging into clear website content

Website Landing Pages

Design and build high-conversion landing pages for:

• Campaigns
  
  
• Events (e.g., Oracle CloudWorld)
  
  
• Lead generation initiatives
  
  

Implement clear CTAs, forms, and tracking

A/B test landing pages to improve conversion rates

Ensure landing pages align with campaign objectives and target audiences

Marketing Automation (LinkedIn & Outreach)

Set up, manage, and optimise LinkedIn automation tools (e.g., Linked Helper)

Design automated outreach sequences while maintaining professional, compliant messaging

Segment audiences and personalise outreach flows

Monitor performance metrics and continuously refine automation strategies

Ensure automation supports lead generation without harming brand perception

AI-Driven Artefact Generation & Editing

Use Artificial Intelligence tools to generate marketing artefacts such as:

• Website visuals
  
  
• Social media creatives
  
  
• Campaign graphics
  
  
• Supporting visual assets
  
  

Edit, refine, and improve AI-generated artefacts to meet brand and quality standards

Eliminate dependency on external designers for day-to-day marketing assets

Maintain a consistent visual identity across all AI-assisted outputs

End-to-End Marketing Execution Ownership

Be capable of executing activities including:

• Day-to-day marketing support activities
  
  
• Basic to advanced graphic creation
  
  
• Website updates and content management
  
• Campaign execution and tracking
  

Act as a single point of ownership for marketing execution

Ensure speed, quality, and consistency across all marketing outputs