Hello connects !!
Looking for E-mail Marketing candidate
CTC - 10 to 11 LPA ( Depend on current CTC )
Years of exp - 3+ Years
Shift - Night Shift
Notice period - Immediate to 30 Days
Location - Bangalore
Skills required -
Someone who has worked on E-mail campaigns
- HTML
- HTML CSS
- Salesforce Marketing clouds
- Journey Builder am script
- Good communication skills
JOB DESCRIPTION -
- Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform
- Ensure responsive/mobile email, landing page and form designs meet our brand standards as well as being cross-browser and cross-device compatible
- Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
- Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
- Support the execution of automated lead generation programs
- Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
- Report on critical email and marketing automation campaign metrics
- Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
- Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
- Understand and follow email and marketing automation processes including workflow documentation and QA testing
- Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
- Marketing Automation Platform expert
Qualifications and required skills:
- 2+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot
- Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages
- Previous familiarity/direct experience using a CRM system (e.g. Salesforce)
- Bachelor's Degree required or equivalent combination of experience and education
- Must be able to demonstrate a high level of marketing automation and CRM experience
- Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)
- Excellent communication skills: written, verbal, presentation
- Proven ability to work in a collaborative environment as well as being a motivated, self-starter
Candidate must thrive in a fast paced, iterative, deadline driven environment
