Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
About the job
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Role Summary
Join athenahealth as a Marketing Automation & AI Manager based in Bangalore Whitefield, India, in a hybrid work model. This role offers an opportunity to design, build, and scale AI-powered workflows that transform how our marketing team operates. You'll partner closely with marketing, sales, ABM, and design teams to identify manual processes, automate them using modern AI and workflow tools, and enable the broader marketing organization to adopt these capabilities confidently. The Marketing Automation & AI Manager will report directly to the Senior Manager of AI Marketing Strategy.
This is a builder role for a mature marketing operator who is curious about AI and excited to work at the intersection of marketing, automation, and enterprise systems.
Team Summary
The AI team at athenahealth is dedicated to setting the vision for AI roadmap adoption through 2026 and 2027. Our mission is to empower the athenahealth marketing team to adopt and utilize AI skills effectively. We focus on enabling all marketing employees to upskill and integrate AI into their daily work, fostering a culture where AI amplifies human judgment, curiosity, and care. The team drives innovation by blending AI capabilities with marketing strategies to deliver measurable impact.
Essential Job Responsibilities
- Design and build AI-powered workflows that automate repeatable marketing processes from content generation and campaign orchestration to lead enrichment and reporting.
- Partner with marketing stakeholders (ABM, growth, content, brand) to identify high-impact automation opportunities and translate business needs into workflow designs.
- Build, test, and iterate on prompts and configurations within ChatGPT Enterprise, Claude, and other LLM tools to drive consistent, high-quality outputs.
- Develop custom GPTs and reusable AI assistants tailored to specific marketing use cases (e.g., briefing, copy generation, research, lead qualification).
- Collaborate with IT, security, and procurement teams to evaluate new AI and automation tools, navigate data governance requirements, and ship solutions within enterprise constraints.
- Integrate AI workflows with existing marketing systems (Salesforce, CMS, analytics platforms) through APIs and lightweight automation layers.
- Monitor workflow performance, troubleshoot issues, and continuously refine prompts and processes to improve reliability and output quality.
- Document AI workflows, prompt libraries, and best practices to support knowledge sharing and team scalability.
Additional Job Responsibilities
- Lead training sessions and workshops to help marketing employees upskill on AI tools, prompt engineering, and automation basics.
- Serve as the go-to internal resource for marketers exploring AI use cases, providing guidance, troubleshooting, and hands-on support.
- Stay current with the evolving AI and marketing automation landscape, evaluate emerging tools, frameworks, and best practices.
- Participate in cross-departmental projects involving AI initiatives, representing the marketing team's needs and constraints.
- Contribute to continuous improvement by identifying opportunities for AI-driven enhancements across the marketing function.
- Collaborate with external vendors and partners on tool integrations and deployments.
- Help shape data governance and compliance practices for AI usage within marketing.
Expected Education & Experience
- Bachelor's degree required advanced degree (MBA or technical) a plus.
- 4 to 7 years of experience in marketing operations, growth marketing, marketing technology, or similar roles.
- Hands-on experience designing and implementing marketing workflows, campaigns, or automation programs.
- Working knowledge of LLM-based tools (ChatGPT, Claude, Gemini, or similar) and an interest in going deeper on prompt engineering and AI workflow design.
- Comfort with marketing systems (CRM, marketing automation, analytics) and an understanding of how APIs and integrations connect them.
- Ability to partner effectively with cross-functional teams including IT, security, and procurement to ship within enterprise environments.
- Strong systems thinking ability to break down manual processes, identify bottlenecks, and design scalable solutions.
- Excellent communication skills, with the ability to translate technical concepts for non-technical audiences.
