Marketing Associate

About the Role

We are looking for a Marketing Associate who will drive end-to-end B2B digital campaigns across paid channels, focusing on brand visibility, lead generation, engagement, and pipeline creation.

Responsibilities

• Role and Responsibilities.
• Plan, execute, and optimize B2B paid campaigns across LinkedIn Ads, Google Ads, Display, PPC, and retargeting channels.
• Drive lead generation and demand-generation campaigns targeting relevant B2B decision-makers and buyer personas.
• Manage campaigns for brand awareness, content promotion, events, lead generation, and remarketing.
• Support ABM and targeted account campaigns aligned with Sales, ICPs, and business priorities.
• Optimize budgets, targeting, bidding, creatives, CTAs, and landing pages through continuous A/B testing.
• Track and improve key metrics including CTR, CPC, CPM, CPL, conversion rate, MQLs, and lead quality.
• Ensure proper UTM tracking, conversion tracking, attribution, and CRM/marketing automation integration.
• Collaborate with Sales, Content, Design, and Website teams to execute and optimize campaigns across multiple markets.

Qualifications

• Background of the candidate
• 4–5 years of experience in B2B marketing, preferably in SaaS, FinTech, RegTech, or technology companies.

Required Skills

• Hands-on: Comfortable setting up and managing campaigns themselves rather than only coordinating with agencies.
• Data-driven: Able to interpret campaign data and translate it into actionable decisions.
• B2B-oriented: Understands that B2B marketing is about reaching the right decision-makers, not simply generating traffic or impressions.
• Commercially aware: Focused on lead quality, pipeline contribution and ROI.
• Experimentative: Willing to test new audiences, channels, formats and campaign approaches.
• Globally minded: Comfortable building campaigns for different markets, buyer profiles and geographies.