Position: Marketing Executive – Digital & Brand Coordination
Reporting To
General Manager – Marketing
Role Summary
The Marketing Executive will act as a key support resource to the GM Marketing and will be responsible for coordinating digital marketing initiatives, remarketing campaigns, social media activities, offline marketing executions, corporate tie-ups, event coordination, and day-to-day marketing operations. The role requires a highly organized multitasker with good understanding of digital platforms, marketing tools, and stakeholder coordination.
Key Result Areas (KRAs)
- Digital Marketing & Social Media Management
- Assist in planning and execution of campaigns across Facebook, Instagram, Google, and other digital platforms.
- Coordinate with agencies and internal teams for content creation and campaign execution.
- Monitor campaign performance and generate periodic reports.
- Ensure timely publishing of social media content as per marketing calendar.
- Remarketing & Lead Nurturing
- Execute and monitor remarketing campaigns across Meta, Google, and CRM platforms.
- Coordinate lead nurturing activities through WhatsApp, email, SMS, and other channels.
- Track lead conversion performance and recommend optimization opportunities.
- Maintain campaign databases and audience segmentation.
- Marketing Coordination & Operations
- Act as a central coordinator for all marketing-related activities.
- Follow up with vendors, agencies, designers, content creators, and branch teams.
- Maintain campaign trackers, budgets, and activity calendars.
- Support GM Marketing in execution of strategic and operational tasks.
- Offline Marketing & Events
- Coordinate execution of local marketing activities, activations, and promotional events.
- Liaise with vendors for branding, printing, fabrication, and event requirements.
- Ensure timely availability of marketing collateral and promotional materials.
- Track event performance and maintain execution reports.
- Corporate & Partnership Coordination
- Support development and execution of corporate tie-ups and partnership initiatives.
- Coordinate meetings, presentations, and follow-ups with corporate clients.
- Maintain records of ongoing and prospective partnerships.
- Assist in planning corporate wellness and promotional programs.
- Reporting & Analytics
- Prepare weekly and monthly marketing performance reports.
- Track KPIs related to leads, campaign performance, social engagement, and conversions.
- Maintain dashboards and management reports for review by GM Marketing.
Key Performance Indicators (KPIs)
- Timely execution of digital and offline marketing campaigns.
- Growth in social media engagement and reach.
- Improvement in remarketing campaign performance and lead conversions.
- Timely closure of marketing coordination tasks.
- Successful execution of events and corporate activities.
- Accuracy and timeliness of reports and trackers.
Desired Skills
- Good knowledge of Facebook Ads Manager, Instagram, Google Ads, and social media platforms.
- Familiarity with CRM, WhatsApp marketing, and email marketing tools.
- Strong coordination, communication, and follow-up skills.
- Proficiency in Excel, PowerPoint, and reporting tools.
- Ability to multitask and manage multiple stakeholders.
- Basic understanding of digital analytics and campaign metrics.
