Marketing Associate

Company Description

Greentern is a Singapore-based technology consulting firm focused on helping enterprises worldwide bridge their technology gaps. The company advises and supports organizations on AI- and digital-led CRM, loyalty, and customer experience transformation using the right technology solutions and products. With headquarters in Singapore and a presence in four countries, Greentern aims to change how enterprises adopt AI and technology to achieve meaningful business outcomes. The founding team brings over 50 years of combined technology and product experience with leading businesses and brands across Asia Pacific. Greentern's mission is to ensure that great technology meets good businesses by delivering innovative, tailored solutions.

Role Description

This is a full-time hybrid role for a Marketing Associate based in Bengaluru, with flexibility for partial work from home. The Marketing Associate will plan, design and execute the marketing initiatives and campaigns for Greentern's offerings across the globe.

As a company we are quality and brand focused - hence a strong design led thinking is must for any marketing initiatives and activities. The role involves collaborating closely with sales and consulting teams to align marketing efforts with business objectives, create diverse marketing collaterals tracking campaign performance, and preparing case-studies and presentations. The Marketing Associate will also help manage marketing projects, maintain brand consistency across channels, and contribute creative ideas to strengthen Greentern's market presence.

Key Responsibilities

• Plan and manage new initiatives related growth and brand building - across all businesses and geographies
• Develop the program plan for these initiatives - scope, deliverables, required resources, work plan, budget, timing
• Conceptualize, design and create high quality marketing materials - documents, creatives and videos required for the project.
• Ensure all content, materials and concepts are utilized across multiple channels like social media, closed network email marketing and events / webinar etc.
• Other responsibilities include conducting secondary research, drafting interesting content that stiches with our offerings and achievements, coordinating events and webinars, and assisting in lead generation activities.
• Collaborate with internal and external stakeholders to drive these initiatives
• Project manage the initiatives with regular cadences, reporting and analysis

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
• 1 to 3 years of relevant work experience
• Candidates should possess strong creative and design skills - this would be the fundamental pillar of all our marketing activities
• Knowledge on tools like Canva, AI tools that are used for design, presentation and videos required.
• Candidates should possess Project Management skills, including organizing tasks, managing timelines, and coordinating with cross-functional stakeholders.
• Ability to work in a fast-paced, technology-driven environment with attention to detail and a proactive mindset.
• Interest in AI, digital transformation, and customer experience technologies is a strong advantage.
• AI first approach - in thinking, planning and execution
• Open and flexible in your approach, able to adapt quickly to changing business needs
• Excellent communication skills (written & verbal)
• Strong analytical skills and good business understanding

Perks:

• Hybrid role with a 5-day work week.
• Medical Insurance
• Opportunity to work with and learn from the best minds of the industry
• Attractive incentives and accelerated growth path