Marketing Associate/Executive

Position : Marketing Associate/Executive

Location: Harvest International School, Kodathi Campus, Bengaluru

Employment Type: Full-time

Role Overview

To support end-to-end execution of on-ground and offline marketing initiatives, working closely with the Marketing Head to drive admissions and brand visibility across campuses.

Key Responsibilities

• Plan and execute ATL/BTL (Below-The-Line) activities including school roadshows, exhibitions, community outreach, and local area marketing

• Drive Apartment Activations — coordinate with RWAs/facility managers, set up stalls/kiosks, manage on-ground teams, and track lead generation from residential communities

• Coordinate corporate tie-ups and partnership activations for brand visibility

• Support planning and execution of school events (open houses, admission fairs, MindFrame-type flagship events) — logistics, vendor coordination, and on-ground supervision

• Liaise with external vendors and agencies (print, signage, branding collateral, event setups) to ensure timely and quality delivery

• Track and report activation performance — footfalls, leads generated, conversion feed into admissions

• Assist in creating and distributing marketing collaterals (flyers, banners, standees) for offline campaigns

• Manage local marketing budgets and vendor invoicing/documentation

• Support digital/social media team with content for on-ground activity coverage when required

• Maintain a calendar of ATL/BTL activities aligned with the admissions cycle and campus-specific goals

Requirements:

• 2–4 years of experience in BTL marketing, field marketing, or on-ground activations (education, real estate, FMCG, or retail background preferred)

• Prior experience with apartment/community activations strongly preferred

• Strong vendor management and negotiation skills

• Willingness to travel across Bangalore campuses and activation sites regularly

• Proficiency in MS Office/Google Workspace; basic reporting skills

• Excellent coordination, on-ground execution, and communication skills

• Two-wheeler/own transport preferred for site visits

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Public Relations, Event Management, or a related field.

• Candidates with an MBA/PGDM in Marketing will be an added advantage.

• Additional certification in Digital Marketing, Event Management, or Brand Activation is desirable.

Experience

• 2-4 years of experience in ATL/ BTL marketing, field marketing, brand activation, events, experiential marketing, or a similar role.

• Prior experience in the education sector, admissions marketing, or consumer-facing businesses will be an added advantage.