Marketing Associate (B2B Agency)

About Pangolin Marketing

We're a creative storytelling studio for tech-for-good companies. We exist because B2B marketing is drowning in templated, low-strategy campaigns that all blur into one. We believe the right blend of creativity, strategy, and accountability helps brands cut through and tell stories worth sharing.

We work with B2B SaaS, climate tech, and impact-driven organizations/companies that exist to make a lasting impact through innovation. Our clients don't need more content. They need marketers who can own narrative, messaging, and execution end-to-end and use content as a growth lever, not a handoff.

Our positioning: We're not a do everything agency. We specialize in creative storytelling and full-funnel growth for companies that refuse to be boring. We merge performance and creativity because pretty campaigns that don't generate pipeline are useless, and data-driven campaigns with no soul don't cut through

.
Our Ethos: Who We A

reWe believe i

n:1. Experimentation over templat

esWe form hypotheses, run tests, kill what doesn't work, and scale what does. We don't copy-paste best practices from HubSpot blog

s.2. Strategy before tacti

csWe ask why before how. A brilliant LinkedIn ad campaign built on the wrong positioning is just expensive nois

e.3. Ownership, not hand-holdi

ngRemote work requires self-starters who unblock themselves, ask sharp questions, and drive work forward without daily check-ins. If you need constant supervision, you'll struggle her

e.4. Learning agility over credentia

lsWe care more about how fast you learn than where you went to school or which name-brand agency trained you. Curiosity + structured thinking > years of experienc

e.5. Depth over bread

thWe'd rather be the best at strategic storytelling for our niche than be mediocre at 47 services. Specialists win, generalists fad

e.6. Business impact over vanity metri

csWe measure what matters: pipeline influenced, CAC by channel, conversion rates. 10K impressions means nothing if it doesn't move a deal forwar

d.
You'll fail here

if:- You need playbooks to operate. We work in ambiguity which means client briefs are incomplete, data is messy, and you have to form hypotheses without perfect informati

on.- You can't write clearly. Remote teams live or die on written communication. If your briefs are vague or full of buzzwords, you'll create cha

os.- You default to industry best practices. Our clients hire us because they're tired of generic marketing. If your instinct is let's do what everyone else does, this isn't the pla

ce.- You need external validation to stay motivated. We're a small, lean team. You won't get daily praise or gold stars. You'll get feedback (direct, sometimes blunt) and the expectation that you'll iterate and impro

ve.- You think marketing = running ads. We architect revenue systems positioning, messaging, experimentation roadmaps, funnel optimization, attribution. Ads are one tool, not the whole j

ob.- You expect content to be handed to you by writers. This role assumes you can think, structure, and draft content yourse

lf.
Core Responsibilit

ies:1. Design and ship demand generation experim

ents- Form hypotheses about what will generate qualified pipeline (not just traf

fic)- Run tests across paid (Google/Meta/LinkedIn), organic (SEO/content), email, and automa

tion- Analyze results, kill losing experiments fast, double down on win

ners- Report on CAC by channel, funnel conversion rates, marketing-influenced pipe

line2. Build and optimize marketing automation sys

tems- Architect lifecycle stages, lead scoring, routing logic, and multi-step nurtures in HubSpot/Mar

keto- Own email end-to-end: segmentation, A/B testing (subject/content/CTA/timing), drip sequences, attribution to

SQLs- Debug broken workflows, improve conversion rates, maintain clean data hyg

iene3. Execute full-funnel campaigns with strategic r

igor- Paid: Plan, launch, and optimize campaigns (Google/Meta/YouTube) audience strategy, creative testing, budget pacing, conversion tracking integ

rity- Organic: Build SEO systems keyword/intent mapping, content strategy aligned to buying stages, technical/on-page optimization for high-intent, non-branded tra

ffic- Emerging: Optimize for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) structure content for AI overviews, featured snippets, passage understan

ding- Content ownership: Plan, write, and maintain core growth content across channels (SEO, landing pages, email, social, sales enablement) for your accounts. AI tools are expected; abdication of thinking or quality is

not.4. Collaborate across t

eams- Own messaging and content execution end-to-end for assigned accou

nts.- Collaborate with design and dev to productionise ideas, but retain responsibility for content strategy, drafts, and qual

ity.- Write clear briefs no one should have to guess what you n

eed.- Give and receive feedback with directness and gr

ace.5. Report on what actually mat

ters- Build dashboards tracking leading indicators (CTR, CVR, demo show rate) and lagging indicators (pipeline, revenue, R

OAS)- Present insights with clear so what recommendations, not just data d

umps
What We're Looking For the Non-Negotia

bles:1. Learning Ag

• ilityYou learn new domains fast, update your thinking when data contradicts your hypothesis, and don't need hand-holding to become us
• eful.For example you've taught yourself something complex (a tool, a framework, a domain) and can walk us through your learning pro

cess.2. Structured Thi

• nkingYou break ambiguous problems into hypotheses, prioritize by impact/effort, and make tradeoffs with clear logic. You can explain why X over Y with a framework, not just gut

feel.3. Ownership (Re

• mote)You drive work forward without daily check-ins, proactively unblock yourself, ask sharp questions, and hit deadl

ines.4. Clear Communic

ationYou write crisp briefs, explain complex ideas simply, and don't hide behind ja

rgon.- Evidence we look for: Your application is clear, specific, and jargon-

free.5. Intellectual Curi

osityYou question assumptions, seek disconfirming evidence, and stay current without being tol

d to.We will look for - you have a learning system (swipe file, newsletter subscriptions, side projects, notes) that shows continuous gr

owth.
We'll Teach You

These:- Marketing automation platforms (HubSpot, Marketo, P

ardot)- Paid ads platforms (Google Ads, Meta Ads, LinkedIn Campaign Ma

nager)- SEO/AEO/GEO tools (GA4, Search Console, Semrush, Ahrefs, Screaming

Frog)- Attribution and reporting (GA4, Looker, Data S

tudio)- Specific industry knowledge (SaaS, climate tech, nonprofit buying beha

viors)Note: If you have 0 years of experience but demonstrate the 5 traits above + baseline marketing literacy, we'll consider you. If you have 3 years of experience but lack structured thinking or remote ownership, you won't succeed

here.
What You Get (Beyond

Salary)1. Accelerated l

earningYou'll work on 2-3 clients simultaneously across different industries (SaaS, climate tech, nonprofits). Most agencies silo you into one channelwe train you full-

funnel.2. Strategic e

xposureYou won't just run campaigns i.e you'll sit in on positioning discussions, pricing strategy, ICP definition. You'll learn how marketing connects to r

evenue.3. Direct f

eedbackSmall team = you get feedback from senior strategists and founders, not just your manager. We'll tell you what's working and what's not, directly and q

uickly.4. Ownership over ex

ecutionWe don't have layers of approval. If your hypothesis is sound and your experiment is set up correctly, you ship it. You own the o

utcome.5. Remote flex

ibilityWork from anywhere in India. Async-first culture (we don't do daily standups). Results > hours