Marketing Assistant Manager

About the Role

We are seeking a proactive and strategic Marketing Assistant Manager to join our growing team. In this role, you will work closely with the Marketing Manager to plan, execute, and evaluate integrated marketing campaigns that drive brand awareness, customer engagement, and lead generation. You will also help lead daily department operations and oversee junior marketing staff and creative vendors.

Key Responsibilities

• Assist in the creation and execution of multi-channel marketing strategies (digital, social media, print, events, and PR).

• Oversee day-to-day operations of the marketing team, ensuring campaigns are delivered on time and within budget.

• Monitor, analyze, and report on campaign performance metrics (KPIs, ROI, traffic, conversions) to optimize future strategy.

• Collaborate with internal teams (Sales, Product, Design) and external agencies/vendors to align promotional efforts.

• Help manage the department's budget, vendor contracts, and campaign expenditures.

• Maintain brand integrity across all channels, ensuring consistent messaging and voice.

• Conduct market research and competitor analysis to identify emerging trends and opportunities.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 2-4 years of progressive marketing experience, with at least 1-2 years in a leadership or senior coordinator role.

• Proven experience with digital marketing channels, content management, SEO/SEM, and performance metrics.

• Proficiency in marketing tools (e.g., Google Analytics, Meta Business Suite, email marketing platforms, CRM software).

• Strong project management skills with the ability to handle multiple campaigns simultaneously.

• Excellent written and verbal communication skills.

• Strong analytical mindset combined with creative problem-solving skills.