As a Marketing Analyst being part of 300 member Data Analytics and Automation Practice growing 25% YoY you will be a growth enabler; you will liaise between customer facing Sales and Business functions of the company (who are selling and delivering Data and Analytics Technology services) and the Technology Practices with Architects and Consultants and help present the latters service offerings and solutions to the customers better.
You will be required to work closely with the customers to understand their business need, work with the relevant stakeholders internally and propose solutions meeting the expectations. You must have a thorough and broad understanding of all sub-practices viz., Data Platform Services (DW/BI, Data Modernisation, Data Lakes, ETL, Data Migration and Visualisation/Analytics) and Cognitive Automation services (AI/ML, LLM, RPA, Process mining and automation). The Job location is Chennai (Tamil Nadu).
Responsibilities:
Practice/Sales/Marketing Enablement
- Pre-Sales and Solution Activities
- Market Research and Publications study on latest Data, Analytics and AI/ML Trends
- Own Preparations, updates and Presenting service offerings of the Practice.
- Discussion on requirements for RFP
- Proposal preparation and articulation of Solution
- Prepare case studies, collaterals and collaborate to publish whitepapers and articles.
- Thought leadership activities (writing whitepapers, blogs, webinars)
- Work closely with Marketing and Campaign teams to ensure Digital / Web / Handout soft content is prepared for Data Analytics marketing and focussed events.
- Identify solution-accelerators or new offerings that can be taken to market based on new trends Coordinates the involvement of company resources, including delivery, support functions, and senior leaders to meet the business unit objectives and customer expectations.
- Co-ordinate with key solution providers and ensure right artefacts and proposal preparation.
- Proactively assess, clarify, and validate customer needs on an ongoing basis.
- Key communication points:
- Within Aspire: Senior Management, Service Line Heads and Managers, Marketing and
- Customer Side: CXO, VPs, Product Managers
Experience, Skill and Education Requirements:
- Excellent Communication Skills both Written/Oral, including technical writing skills Understanding of Data, Analytics and AI/Automation areas
- Ability to understand and do a cost/benefit/scope analysis of the Technology services
- Hand-on experience in Data Cloud, Data Analytics and AI/ML preferred
- Prior exposure to at least offshore based Technical Delivery or Consulting for US based Retail or BFS or other Industry customers added advantage.
- Possess BE / BTech / BCA with 2+ years of experience working for an IT/Software product or services company in Development/Testing/Infrastructure related roles
- Masters or Executive Diploma in Business Analytics or AI/ML in Online / Class-room mode from a reputed Institution preferred.
