Marketing and Social Media Executive

Important: This role requires hands-on experience managing Meta Ads campaigns. Applicants without direct Meta Ads Manager experience will not be considered.

Floss Beauty is a luxury, innovation-led beauty brand redefining beauty in India. Starting with press-on nails, we've expanded into magnetic lashes, peel off lip stains and lip glosses with an online presence along with two successful offline pop-up stalls.

Our mission is to make salon-quality, effortless, and trend-driven beauty accessible to everyone while staying bold, glamorous, and always ahead of the curve.

As a fast-growing beauty startup, we're looking for a Performance Marketing Executive to help drive customer acquisition, revenue growth, and brand awareness across our digital channels.

●     Plan, launch, manage, and optimize Meta Ads campaigns focused on driving sales and customer acquisition.

●     Monitor and improve key performance metrics including ROAS, CAC, CTR, CPM, CPC, and conversion rates.

●     Build and manage audience strategies including prospecting, retargeting, and lookalike audiences.

●     Conduct A/B testing across creatives, audiences, placements, and campaign structures.

●     Analyze campaign performance and provide actionable recommendations to improve results.

●     Collaborate with the creative team to develop high-performing ad creatives and messaging.

●     Manage advertising budgets efficiently to maximize return on investment.

●     Support customer retention initiatives through email marketing and lifecycle campaigns.

●     Work closely with the e-commerce team to improve website conversion rates and customer journeys.

●     Monitor industry trends, competitor activity, and emerging growth opportunities.

●     Prepare weekly and monthly performance reports with insights and recommendations.

●     Coordinate social media posting schedules and content calendars.

●     Support influencer outreach, gifting campaigns, and creator partnerships.

●     Assist with product launches, seasonal campaigns, and brand collaborations.

●     1–3 years of hands-on experience managing Meta Ads campaigns.

●     Strong working knowledge of Meta Ads Manager.

●     Understanding of performance marketing metrics such as ROAS, CAC, CTR, CPM, CPC, and attribution.

●     Experience creating, launching, optimizing, and scaling conversion-focused campaigns.

●     Analytical mindset with the ability to interpret data and make performance-driven decisions.

●     Excellent communication and organizational skills.

●     Ability to manage multiple projects independently in a fast-paced startup environment.

●     Experience working with beauty, fashion, lifestyle, or D2C brands.

●     Familiarity with Google Ads.

●     Experience with Shopify

●     Understanding of influencer marketing and creator partnerships.

●     Basic design skills using Canva or similar tools.

●     Work directly on scaling one of India's fastest-growing beauty brands.

●     Own campaigns that have a measurable impact on business growth.

●     Gain hands-on experience across performance marketing, e-commerce, influencer marketing, and brand building.

●     Be part of a creative, ambitious, and fast-moving startup environment.

●     Access to Floss Beauty products and new launches.