We are seeking a talented physical/ occupational therapist as a Content Marketer to join our dynamic marketing team. If you are a passionate wordsmith with a strategic mindset and a knack for engaging storytelling, we invite you to be part of our exciting journey.
Responsibilities
- Collaborate with the marketing team to develop and execute content strategies that align with brand objectives and resonate with target audiences.
- Create high-quality, original written and visual content for various platforms, including blogs, social media, websites, email campaigns, and more.
- Leverage your in-depth knowledge of occupational and physical therapy to ensure that marketing and content strategies resonate with our target audience.
- Research and analyze industry trends, customer behavior, and competitor strategies to make informed content development.
- Develop compelling narratives that effectively communicate our brand's value proposition and showcase our products/services.
- Craft persuasive copywriting for marketing materials, such as brochures, advertisements, product descriptions, and landing pages.
- Collaborate with designers, SEO experts, and other team members to optimize content for search engines and enhance user experience.
- Manage content calendar and ensure timely delivery of engaging content that drives engagement, leads, and conversions.
- Monitor content performance using analytics tools, provide insights, and make data-driven recommendations for continuous improvement.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).
- In-depth knowledge of occupational therapy and physical therapy, with experience working in these fields.
- Proven track record in content marketing with a diverse portfolio showcasing written and visual content across various platforms.
- Excellent command of English both written and verbal
- Exceptional writing skills, with the ability to craft compelling and engaging content that aligns with brand voice and style.
- Familiarity with SEO best practices and the ability to optimize content for search engines.
- Proficiency in utilizing content management systems and familiarity with tools like Google Analytics.
- Strong understanding of social media platforms and trends, with the ability to adapt content for different channels.
- Creative mindset and a passion for staying updated with industry trends and emerging content formats.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Experience with video content creation and familiarity with graphic design tools is a plus
Perks:
- Competitive salary package.
- Opportunity to work with international companies with a diverse and talented team.
If you're a strategic thinker with a proven track record in marketing and content management and a passion for driving results through creative strategies, we'd love to hear from you. Join us in leading marketing efforts that make a lasting impact.
To apply, please submit your resume and link to your portfolio.
We are an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
