Marketing And Business Development Intern

Company Description OJASVITA AJAY MAHENDDRU DESIGNS is the creative force behind ORNAMAAS, a luxury art and demi-fine jewelry label recognized as one of the Top 30 Coolest Designer Labels by Cosmopolitan India in 2019.

MARKETING & SALES EXECUTIVE INTERN

We are looking to build a stronger customer base in India and internationally through direct sales, digital marketing, retail partnerships and strategic collaborations.

We are looking for a proactive, commercially driven and creative Marketing & Sales Executive Intern who can help grow the brand, generate leads, convert enquiries into sales and build meaningful business relationships.

Type : PAID

Location Delhi /NCR ( Contract basis - Twice / thrice a week office for meetings )

Time span : 3 months to begin with , can stretch to 6 month depending on the ability of the candidate

1. KEY RESPONSIBILITIESA. Online Sales & Customer Management

• Handle incoming enquiries through Instagram, WhatsApp, website and other platforms.
• Respond to customer queries about products, pricing, availability and orders.
• Follow up with prospective customers and convert enquiries into confirmed sales.
• Maintain a database of leads, customers and repeat buyers.
• Share product recommendations and assist customers with their purchases.
• Coordinate with the founder and operations team for order processing and dispatch.
• Build relationships with existing customers to encourage repeat purchases.

B. Business Development & B2B Sales

• Identify and approach multi-designer stores, boutiques and retail buyers.
• Generate leads for jewellery stockists, resellers and potential business partners.
• Connect with fashion stylists, celebrity stylists, costume designers and image consultants.
• Explore opportunities for celebrity placements, gifting and brand collaborations.
• Research potential domestic and international buyers.
• Prepare and share product catalogues, line sheets and brand presentations.
• Follow up with prospects and maintain a structured B2B sales pipeline.

C. Marketing & Brand Growth

• Assist in planning and executing monthly marketing activities.
• Develop ideas for Instagram campaigns, product launches and promotional activities.
• Coordinate with the graphic designer, content creators and photographers.
• Identify relevant influencers and creators for collaborations and affiliate marketing.
• Help execute barter, gifting and paid collaboration campaigns within approved budgets.
• Research competitors, market trends and potential customer segments.
• Support promotional campaigns for inventory movement and new collections.
• Suggest creative ways to increase brand visibility without relying heavily on paid advertising.

D. Social Media & Digital Marketing Coordination

• Coordinate the Instagram content calendar with the design/content team.
• Monitor comments, DMs, enquiries and customer engagement.
• Identify trending content formats and campaign opportunities.
• Track performance of campaigns, reels, collaborations and promotions.
• Coordinate product uploads and ensure accurate product information across digital channels.
• Assist with website merchandising and basic Shopify updates, if trained.

E. Reporting & Business Management

• Maintain daily sales and enquiry reports.
• Track leads generated, follow-ups, conversions and revenue.
• Maintain a database of retail buyers, stylists, influencers and potential collaborators.
• Prepare weekly marketing and sales performance updates.
• Monitor pending orders, customer feedback and sales opportunities.
• Share new ideas and recommendations with the founder.

2. KEY PERFORMANCE INDICATORS (KPIs)

Performance will be evaluated on measurable business outcomes.

AreaKey Performance IndicatorOnline SalesEnquiries handled and convertedCustomer ManagementTimely responses and follow-upsRevenueMonthly sales generatedLead GenerationQualified B2B leads generatedRetail PartnershipsNew buyer/store conversations initiatedStylist OutreachRelevant stylists and collaborators contactedInfluencer MarketingRelevant creator collaborations initiatedMarketingCampaigns and promotional activities executedReportingAccurate daily and weekly reportsCustomer RetentionRepeat customer engagement and sales

Targets will be finalised with the selected candidate based on the brand's current sales baseline and business priorities.

3. REQUIRED SKILLS & QUALIFICATIONS

• Graduate in Marketing, Business Administration, Fashion Management or a related field.
• 1–3 years of experience in sales, marketing, fashion, jewellery, retail or lifestyle brands preferred.
• Excellent verbal and written communication skills.
• Comfortable speaking with customers, buyers, stylists and business partners.
• Strong follow-up, negotiation and relationship-building skills.
• Good knowledge of Instagram, WhatsApp Business and digital platforms.
• Basic Excel/Google Sheets skills.
• Ability to research leads and maintain organised databases.
• Knowledge of Shopify or other e-commerce platforms is an advantage.
• Self-motivated, organised, resourceful and target-oriented.

4. THE IDEAL CANDIDATE

We are looking for someone who:

• Enjoys sales and is confident approaching new people.
• Understands fashion, jewellery and lifestyle brands.
• Can take ownership of tasks instead of waiting for instructions.
• Is comfortable with targets and measurable performance.
• Can think creatively about growing a brand organically.
• Is persistent with follow-ups and good at converting opportunities.
• Has an entrepreneurial mindset and wants to grow with an emerging brand.

5. WHAT YOU WILL GAIN

• Direct experience working with the founder of a jewellery brand.
• Exposure to fashion, luxury retail and business development.
• Opportunities to build relationships with stylists, buyers, influencers and retailers.
• Experience in e-commerce, brand marketing and sales strategy.
• Opportunity to grow into a senior sales and marketing role.

6. HOW TO APPLY

Interested candidates can share their updated CV along with a short introduction explaining:

1. Why are you interested in working with ORNAMAAS
2. What experience do you have in sales or marketing
3. How would you generate sales for a jewellery brand without spending heavily on advertising
4. Are you comfortable approaching retail buyers, stylists and influencers
5. What are your salary expectations

Apply at: [Confidential Information]

Subject: Application – Marketing & Sales Executive – ORNAMAAS