Samarpan is a Mental Health Organization which operates India's only CARF accredited rehabilitation center in Mulshi, Pune and an evidence based mental health counselling center in Mumbai.
About the role
The Marketing and Business Development Executive will play a pivotal role in Digital Marketing initiatives, building and nurturing long-term relationships with key stakeholders, including healthcare professionals, MNCs, and community organizations. We prefer candidates from Psychology or related background.
Qualification required
- Education: Candidates from psychology, social work or healthcare background, with certifications in relevant areas of Digital Marketing
- Experience: 2-4 years in Digital Marketing and/ or business development, ideally in healthcare or related fields.
- Sound understanding of mental health space and passion for advancing mental health initiatives.
- Sound knowledge and experience of SEO, Performance Marketing and Social Media Management.
- Ability to build and sustain long-term partnerships with healthcare professionals, professionals avoiding high-pressure sales tactics.
- Exceptional communication and interpersonal skills both written and verbal.
- Ability to work independently with a strong sense of ownership and minimal supervision.
- Strong organizational skills to manage multiple priorities and stakeholders.
- Experience with digital marketing and social media coordination is a plus.
Key Responsibilities
- Oversee daily scheduling of digital content creators for social media, including monthly photo and video shoots.
- Manage relationships with digital marketing agencies to ensure optimal ROI on targeted campaigns.
- Design and review Digital Marketing campaigns and SEO strategies
- Build referral networks by meeting with key healthcare professionals across India to introduce Samarpan's services and clinicians.
- Engage with corporate decision-makers to raise awareness of Samarpan's offerings tailored to corporate and agency needs.
- Develop local partnerships for CSR initiatives and health education programs in targeted communities.
- Collaborate with executives and stakeholders to identify and attend relevant conferences.
- Assist in creating marketing materials tailored for healthcare professionals.
- Maintain a database of professionals and contribute to quarterly newsletters for professionals in collaboration with executives.
- Coordinate client feedback forms, compile monthly reports to highlight strengths and areas for improvement, and present actionable insights to leadership.
- Support the Alumni Program by organizing events, activities, and quarterly newsletters in partnership with executives.
Why join us
- Be part of a mission-driven organization making a tangible impact on mental health.
- Opportunity to build meaningful relationships with diverse stakeholders.
- Collaborative and supportive work environment with opportunities for professional growth.
Samarpan is an equal opportunity employer. We value diversity and inclusion in the workplace and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristic protected by law
