Roles and Responsibilities:
- Own the end-to-end Direct Mail acquisition strategy for multiple products, ensuring data-driven decision-making in planning, execution, and optimization
- Develop and execute Direct Mail campaigns, including weekly, monthly, and quarterly forecasting, in close collaboration with FP&A and cross-functional teams
- Implement and refine A/B testing strategies to optimize targeting, messaging, and offer structures, leveraging statistical analysis to drive continuous improvement
- Extract actionable insights from data to inform marketing strategy and drive measurable growth
- Collaborate with internal teams (e.g., Creative, Modeling, Data) and external partners (e.g., credit bureaus, mail house) to ensure timely campaign launches and continuously improve direct mail performance
- Utilize and improve analytics dashboards that provide real-time campaign insights and performance tracking across multiple platforms
- Clearly communicate key findings and recommendations to stakeholders, translating complex data into actionable business strategies
- Proactively identify risks and opportunities, using predictive modeling and response analysis to refine marketing approaches
- Manage multiple projects simultaneously, ensuring campaigns are executed on time, within budget, and optimized for efficiency
- Opportunity to manage and scale a high-impact and high visibility Direct Mail acquisition channel with measurable results
- Work in a data-driven marketing environment where insights and testing are at the core of decision-making
- Collaborate with cross-functional teams that value innovation, analytical thinking, and strategic execution
Skills Required:
- Experience in Direct Marketing, with a strong focus on data analytics, A/B testing, multivariate testing, and performance optimization
- Bachelor's degree of higher in a related field; or equivalent work experience
- Expertise in marketing analytics and forecasting, with proficiency in tools such as SQL, and Advanced Excel, Tableau
- Strong background in data-driven decision-making, with the ability to analyze complex datasets and translate insights into strategic actions
- Proven ability to run structured A/B tests, interpret results, and implement learnings to improve future campaigns
- Exceptional project management skills, with the ability to handle multiple initiatives, meet deadlines, and collaborate across teams
- Excellent written and verbal communication skills, capable of influencing stakeholders and presenting data-driven recommendations effectively
- Experience in and understanding of consumer lending business and an understanding of Credit, Risk, and P&L is a plus
