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Crescendo Global

Marketing Analytics (Banking Domain)

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  • Posted 7 hours ago
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Job Description

  • Location - Gurgaon / Bangalore
  • Experience & Qualifications:
  • 5+ years of core analytics experience for non-tier campuses (or 4 years for Tier-1 campuses coupled with an M.Sc. degree).
  • Mandatory: 100% stable background within the Banking / Financial Services (BFSI) domain.

Skill Set:

  • Advanced, hands-on proficiency in SAS, Python, and SQL for data extraction, manipulation, and statistical analysis.
  • Exceptional ability to translate complex data into actionable marketing insights.
  • Key Responsibilities & Focus Areas:
  • Campaign Analytics: End-to-end design, execution, and deep-dive measurement of banking product campaigns.
  • Customer Segmentation: Developing robust segmentation frameworks to identify high-value customer behavior and improve targeting precision.
  • Performance Analysis: Tracking campaign ROI, response rates, and delivering performance dashboards to senior leadership.

Logistics & Joining Timeline

  • Job Location: Bangalore / Gurgaon
  • Notice Period: Open up to a maximum of 60 days notice.

Interested candidates can share their updated CV - [Confidential Information] for a confidential discussion.

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About Company

Job ID: 149093965