Marketing Analyst

Marketing Analyst | Gurgaon

Location: Gurgaon, India

Work Mode: Work from Office

Experience: 3-7 years

Salary: 10,00,000 - 12,00,000 per annum

Industry: Hospitality / Hotels

Function: Marketing Analytics

Required Industry Experience: Hospitality / Hotel experience is required

About the Role

The Marketing Analyst tracks performance, measures attribution, and provides the data needed to optimize marketing spend and demonstrate ROI to property owners.

Key Responsibilities

- Monitor and report on campaign performance using GA4 and Server-Side GTM data.

- Analyze the effectiveness of different channels, campaigns, and attribution models.

- Provide regular reporting on CAC, ROAS, direct channel share, and conversion rates.

- Support the Hotel Readiness Score framework with data on website conversion rates and booking engine performance.

- Contribute to the Owner's Digital Performance Pack with marketing-specific metrics.

- Generate actionable insights and recommendations from performance data — not just report metrics.

- Own attribution modelling, marketing mix analysis, and audience analysis to inform investment decisions.

- Provide executive-level performance reporting for senior leadership, property owners, and brand stakeholders.

- Support forecasting and budget scenario planning with data-driven projections.

- Analyse conversion funnels and identify optimisation opportunities across the booking journey.

Requirements

- Hospitality / Hotel industry experience is required.

- Strong proficiency in web analytics (GA4, Server-Side GTM) and data visualization tools.

- Analytical background with the ability to interpret complex marketing data and identify actionable insights.

- Experience with attribution modelling, forecasting, and marketing mix analysis.

- Ability to translate data into strategic recommendations that support marketing investment decisions.

- Familiarity with digital advertising platforms (Google Ads, Meta) for performance analysis.

- Experience producing executive-level reporting and presenting findings to senior stakeholders.

- Comfortable leveraging technology and automation to improve productivity, decision-making, and scalable delivery.

- Excellent communication skills to manage cross-functional, cross-time zone workflows.

Nice to Have

- Budget forecasting.

- SQL / Python for data analysis.