Marketing & Content Growth Executive

Job Description Marketing & Content Growth Executive

Company: Competitive Cracker / CC Learning App

Department: Marketing & Growth

Reporting To: Marketing Manager / Growth Head

Location: Kerala (Office / Hybrid)

Experience: 13 Years (EdTech preferred)

Role Objective

The Marketing & Content Growth Executive is responsible for generating course inquiries, phone calls, and enrollments through YouTube content, webinars, WhatsApp learning groups, social media videos, posters, and competitor-driven strategies, while coordinating closely with teachers and the sales team. The role focuses on content-led growth supported by market and competitor analysis.

Key Responsibilities

Plan and execute course-based YouTube content including booking videos, faculty explainer videos, syllabus-based and exam-oriented videos with strong CTAs.

Coordinate with teachers to finalize topics, prepare basic script flows, and manage shooting schedules.

Plan and execute course-specific webinars including topic ideation, faculty coordination, promotions, and lead data collection.

Create and manage free course-based WhatsApp groups and execute engagement activities such as free classes, voice notes, study tips, and Q&A; sessions.

Coordinate social media content including reels, short videos, exam tips, and motivational content to drive calls and inquiries.

Plan and coordinate course-based and common posters, webinar creatives, offers, and announcements with the design team.

Conduct regular competitor analysis covering pricing, offers, webinar topics, content formats, CTAs, and engagement strategies.

Share competitor insights and actionable market intelligence with marketing, sales, and management teams.

Coordinate closely with the sales team for lead handover, prioritization, follow-ups, and conversion tracking.

Key Performance Indicators (KPIs)

Course-wise inquiries generated

Phone calls and WhatsApp leads from YouTube and social media

Webinar registrations versus enrollments

WhatsApp group engagement and sales contribution

Content output and performance metrics

Competitor analysis reports submission

Timely execution of creatives and campaigns

Required Skills & Competencies

YouTube content planning and coordination

Webinar and community management

WhatsApp group handling

Content and creative coordination

Competitor and market analysis

Strong communication, coordination, and ownership mindset

Preferred Qualifications

Any graduate (Marketing / Management preferred). Prior experience in EdTech or the education industry is a strong advantage. Familiarity with YouTube Studio, WhatsApp Business, Instagram, Facebook, and basic creative tools such as Canva is preferred.

Location : Kakkanad

Employment Type: Full-Time

Language Proficiency : Malayalam

Package : Up to 3 LPA