Market Research Trainee (Freshers with marketing speacialization can apply)

Job Description:

Designation: Marketing Trainee

Reporting to: Director Engineering

Location: Bangalore, Full Time One year training period (Absorption as full time employment is dependent upon candidate's one year performance)

Qualification: A Master's degree in Business Management, Journalism or Business Administration with marketing as a specialization after an engineering degree.

Degree/ Certificates in Communication Management, Digital Marketing, Market research or website development/optimization are added advantage.

Experience: 0-1 Years of experience in the relevant field

Position Overview:

We are looking for an enthusiastic Marketing Intern with a can-do attitude to assist our organization to execute various Market research programs within domains such as Retail, Transportation, Industrial, Food & Beverage, etc. This role will also assist the leadership team including HR function to develop various marketing programs for our organization to increase brand awareness within the talent market. manage and oversee all aspects of a marketing campaign to effectively promote our brand. This resource will handle marketing campaigns, monitor and evaluate online media campaigns, stay within budget, stay aligned with emerging opportunities in the digital marketing world. In a way, one will learn on the job and become a marketing wizard.

Your creativity, Analysis and marketing skills, and vision will assist our organization in amplifying brand visibility, enhancing its digital presence, and improving our organizations growth through market research.

Key Responsibilities / Functions:

• Execute various market research programs.
• Assist the technical teams with global trends and Indian industry updates with regular intervals
• Willing to learn new skills
• Collect quantitative and qualitative data from marketing campaignsresearch
• Perform market analysis and research
• Marketing and advertising promotional activities (e.g. social media, direct mail and web) for internal and external customers
• Coordinate with all global stakeholders to execute any program/ initiative effectively within given timeframe
• Prepare promotional presentations for internal customers and for talent acquisition
• Help distribute marketing materials

Required Qualifications: (Education, Technical Skills/Knowledge)

Strong desire to learn along with professional drive

Solid understanding of different marketing techniques

Excellent verbal and written communication skillsEngineering degree + Masters with Marketing as specialization

Excellent knowledge of MS Office tools

Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google AdWords) is an added advantage

Knowledge of SEO/SEM campaigns.

Ability to identify target audiences and devise effective campaigns

Areas of Learning, Actionable Exposure-

Opportunity to directly work under Business leaders

Execute various marketing strategies

Manage and maintain the company s owned media including websites, mobile apps, and email/CRM software

Manage the creation of relevant and engaging digital content for publishing on various digital platforms

Work with various content formats such as blogs, videos, audio podcasts, etc

Manage social media marketing campaigns (For internal and external customers)

Manage digital advertising campaigns (SEM, especially in Google Social Media like Facebook, LinkedIn, Twitter, etc,)

Manage SEO campaigns

Conduct research on market trends, brand s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team