Selected Intern's Day-to-day Responsibilities Include
- Market intelligence & competitive landscape: Conduct in-depth secondary research to map out the current market landscape for specialized engineering products( e.g:- friction stir welding, brake dynamometer).
- Identify key competitors, market share, and emerging trends.
- Strategic analysis (SWOT): Perform comprehensive SWOT analyses (strengths, weaknesses, opportunities, threats) to assess market viability and positioning for specific industrial product lines.
- Go-to-market (GTM) strategy: Assist in drafting actionable go-to-market strategies for new industrial segments.
- Help identify target customer profiles, pricing structures, and distribution channels.
- Draft engaging content for the company website to showcase new capabilities.
- Design and write copy for product brochures and sales decks that simplify complex technical features for a business audience.
- Collaborate with the technical team to ensure accuracy while maintaining a persuasive marketing tone.
About Company: ETA is an engineering technology company based out of India with a customer base across 20+ countries. ETA designs and manufactures a range of machines that are used across various industries like automotive, aerospace, defense, etc. ETA also has a dedicated team for industrial and robotic automation.
