Market Research & Insights Executive (Tech, Gaming & AI)
Location:Gurgaon
Company:EGI Ebullient Gaming India
About the Role
We are looking for ahighly analytical, detail-driven Market Research & Insights Executivewho lives and breathes the Tech, Gaming, and AI ecosystem.
Yourprimary responsibilitywill be totrack, analyse, and decodeeverything happening in these industriescampaigns, creators, product launches, brand movements, and agency activities.
This intelligence will then powerbusiness development, helping the company identify the right opportunities at the right time.
Key Responsibilities
1. Core Market Research & Intelligence (Primary Function)- Track daily campaigns, brand announcements, partnerships, esports events, creator deals, and AI/gaming product launches.
- Monitor category movements, competitor activities, and shifts in brand marketing strategies.
- Preparedaily/weekly insight reportsthat highlight trends, patterns, and opportunity zones.
- Identify whitespace categories, seasonality spikes, and upcoming brand budgets.
- Maintain an internal database of brands, categories, and active marketing movements.
2. Decision-Maker & Ecosystem Mapping- Identify marketing leads, category heads, brand managers, PR leads, and agency partners behind every major campaign.
- Map agencies executing campaigns across Tech, Gaming & AI.
- Build and maintain a structured database of contacts, brands, agencies, market movements, and category benchmarks.
3. Insights Business Opportunities- Convert research findings into actionable recommendations for BD.
- Flag upcoming campaigns and brand moments with high potential for EGI.
- Support the founder with trend decks, brand analysis, and opportunity forecasts.
- Track pitch-worthy gaps and create category-wise opportunity insights.
4. BD Support & Outreach (Secondary Function)- Assist in reaching out to identified stakeholders via email, LinkedIn, or introductions.
- Help secure meetings by presenting insights-backed pitches.
- Maintain a warm pipeline of decision makers and agency partners.
- Coordinate follow-ups and track pitch outcomes.
5. Internal Collaboration- Work closely with creative, strategy, and operations teams to align insights with EGI's service capabilities.
- Keep internal teams aware of upcoming category shifts, new platforms, creator waves, and product trends.
- Share weekly What's happening in the industry updates to keep everyone aligned.
What We're Looking For- Strong interest intechnology, gaming, esports, and AI.
- Excellent research, analytical, and interpretation skills.
- Ability to synthesize large data sets into clear insights.
- Comfort with tracking trends on YouTube, Instagram, LinkedIn, Reddit, and news portals.
- Strong communication and ability to confidently approach stakeholders.
- Hustler mindset with a love for discovering information before anyone else.
