Location: Chennai
Experience: Entry Level / 0–2 Years
Employment Type: Full-Time
About the Role
We are looking for a detail-oriented and analytical Market Research Executive (MRE) to support our B2B business development and marketing initiatives. This is an entry-level role focused on researching companies and markets, identifying Ideal Customer Profiles (ICPs), validating business contacts, and maintaining accurate data within CRM systems.
The ideal candidate should have strong research skills, attention to detail, and the ability to work with large volumes of business and contact data.
Key Responsibilities
- Conduct detailed account and company research to identify relevant businesses, industries, decision-makers, and market opportunities.
- Support the identification and development of Ideal Customer Profiles (ICPs) based on defined business requirements.
- Research target companies using online platforms, company websites, LinkedIn, industry databases, and other reliable sources.
- Identify relevant decision-makers and key stakeholders within target organizations.
- Validate and verify business contact information, including names, job titles, company details, email addresses, and other relevant information.
- Maintain accurate, complete, and up-to-date records within the CRM system.
- Perform data cleaning, deduplication, and quality checks to ensure database accuracy.
- Segment and organize accounts and contacts based on industry, geography, company size, job function, and other relevant criteria.
- Support the sales and marketing teams by preparing targeted prospect and account lists.
- Track research activities and maintain documentation of findings.
- Ensure all data collection and research activities comply with company policies and applicable data privacy requirements.
Requirements
Required Skills and Qualifications
- Bachelor's degree in business, Marketing, Economics, Commerce, Management, Data Analytics, or a related field.
- 0–2 years of experience in market research, lead generation, data research, business research, or a similar role.
- Strong internet research and information-gathering skills.
- Excellent attention to detail and accuracy.
- Good understanding of B2B businesses and corporate structures.
- Ability to identify and understand Ideal Customer Profiles (ICPs).
- Familiarity with LinkedIn and other business research platforms.
- Basic knowledge of CRM systems and database management.
- Proficiency in Microsoft Excel or Google Sheets.
- Strong written and verbal communication skills.
- Ability to manage multiple tasks and meet deadlines.
