Company- ProductDossier Solutions (I) Pvt. Ltd.
Job Title - Market Research Executive
Experience - 1-3 years Location- Pune (Work from Office)
Education - B.E/B.Tech/BBA, MBA
About the Company
Kytes is a leading PSA software platform built to create value for service businesses to unlock their growth potential. With Kytes, you can simplify your business processes and gain the clarity and insights to make data driven decisions that matter. Kytes digitize and automate your end-to-end project operations including project financials, project delivery and resource management leading to revenue growth and better margins.
Duties and Responsibilities:
- Identify and analyze potential markets and customer segments to generate new leads.
- Develop and implement strategies to identify and attract high-quality leads through various channels.
- Collect and manage data on potential leads using surveys, industry reports, and other research methods.
- Evaluate and qualify leads based on criteria such as potential value, fit with target market, and readiness to purchase.
- Maintain and update lead databases to ensure accuracy and completeness of contact information.
- Work closely with the sales and marketing teams to align lead generation efforts with overall business goals and campaigns.
- Analyze market trends and competitor activities to identify new lead opportunities and refine lead generation strategies.
- Create and present reports on lead generation activities, metrics, and performance to stakeholders.
- Develop and execute lead nurturing programs to engage and convert leads into prospects and customers.
- Track and assess the effectiveness of lead generation efforts and make recommendations for improvement based on performance data.
Key Skills:
- Experience with CRM software (e.g., Salesforce) and marketing automation tools.
- Proficiency in statistical analysis and data visualization.
- Knowledge of digital marketing trends and strategies.
