Position Overview:
We are seeking a proactive and detail-oriented Market Research Associate to support our business development efforts through in-depth research and data analysis. The ideal candidate will play a key role in identifying new business opportunities, generating robust databases, and staying on top of industry trends. A strong focus will be placed on leveraging automation tools and AI-powered platforms to enhance research efficiency and accuracy. This role requires a blend of technical skills, market research acumen, and the ability to collaborate effectively across teams to support strategic decision-making.
Responsibilities -
- Conduct research to identify potential clients and new business opportunities.
- Utilise market research tools (Apollo, Sales Navigator, Lusha, Clay, Bitscale, etc.) to gather and organise lead information.
- Generate and enrich accounts/contacts with relevant data, including email IDs, phone numbers, LinkedIn profiles, titles, company revenue, employee size, etc.
- Perform competitive analysis to gather insights about competitors, consumers, and the overall marketplace.
- Collaborate with internal teams (sales, marketing, customer success) to integrate research insights and contribute to lead generation strategies.
- Ensure data quality and integrity by maintaining CRM systems, monitoring data consistency, and performing regular audits.
- Assist in managing CRM platforms like Salesforce, HubSpot, and marketing tools to support lead nurturing and pipeline development.
- Support the optimisation of lead generation efforts and assist in creating data for marketing campaigns.
- Stay up-to-date with industry trends, emerging technologies, and best practices in market research and data management.
- Assist in implementing and maintaining marketing automation and AI-driven tools to optimise lead generation processes and data-driven insights.
Required Skills & Qualifications:
- Bachelor's degree in Business, Marketing, or a related field.
- Proven experience in market research, lead generation, and using tools such as Apollo, Sales Navigator, and others.
- Familiarity with CRM systems like Salesforce, HubSpot, and other data management tools.
- Strong analytical skills with the ability to interpret and synthesise data into actionable insights.
- Excellent communication skills, both written and verbal.
- Passion for AI and emerging technologies (bonus if you're an AI enthusiast).
- High attention to detail, with a strong commitment to data accuracy and quality.
- A proactive attitude with a willingness to go the extra mile and work independently.
