Market Research Analyst

• Perform quantitative and qualitative research into consumers, competitors, and the marketplace
• Create reports, presentations, and action items based on collected data
• Analyze data from numerous sources to identify market trends and consumer demographics
• Strategize how best to allocate resources to improve marketing campaigns and sales
• Evaluate market data using software and statistical techniques
• Understand business objectives and design polls or surveys to gain insights into prospective customers preferences

Responsibilities

• Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis
• Review and interpret large data sets and organize them into spreadsheets, charts, and graphs
• Present data findings and insights during company-wide meetings
• Study consumer behaviors and attitudes and write up predictions for future sales trends
• Consolidate data findings into reports to share with clients
• Stay up to date on market trends, consumer and product research, and industry best practices

Skills and qualifications

• Exceptional analytical and strategic thinking abilities
• Great capacity to understand and relay complex data across industries
• Comprehensive knowledge of statistics and experience with statistical technologies such as MATLAB and Python
• Advanced computer literacy skills and a facility with search engines and web analytics
• Superb ability to multitask while paying attention to detail
• Excellent written and verbal communication skills

Preferred qualifications

• Experience working as a market research analyst or in a similar role
• Knowledge of data warehousing and mining
• Familiarity using customer relationship management software such as Salesforce
• Demonstrated success predicting market trends
• Insatiable curiosity for digging into data and gaining market insights
• Passion for statistical research and analysis