Organization: Chandigarh University
Department: Branding
Position: Market Research Analyst
Location: Mohali, Punjab
Experience: Minimum 2 Years
Role Summary
Chandigarh University is looking for a dynamic and analytical Research Analyst to support the Branding Department through market intelligence, competitive research, data analysis, and strategic insights. The role involves conducting in-depth research on higher education trends, university rankings, branding initiatives, and consumer behavior to strengthen the University's brand positioning.
Key Responsibilities
- Conduct market, competitor, and industry research to support branding strategies.
- Analyze higher education trends, student preferences, and market insights.
- Prepare research reports, presentations, and actionable recommendations for leadership.
- Track university rankings, brand perception, and competitor campaigns.
- Collect and interpret data from surveys, digital platforms, and market studies.
- Support branding, marketing, and admissions teams with research-based insights.
- Monitor media coverage and industry developments.
- Collaborate with internal stakeholders for strategic research projects.
- Ensure timely delivery of accurate reports and presentations.
Eligibility
- Master's degree in MBA (Marketing), Business Analytics, Economics, Statistics, Mass Communication, or related field.
- Minimum 2 years of experience in research, market intelligence, branding, consulting, or analytics.
- Experience in the Education, EdTech, Market Research, or Consulting industry will be preferred.
Required Skills
- Strong research and analytical abilities.
- Excellent report writing and presentation skills.
- Proficiency in MS Excel, PowerPoint, and Google Sheets.
- Knowledge of survey tools and data analysis.
- Strong communication and stakeholder management skills.
- Ability to interpret data and present actionable insights.
Preferred Candidates
- Candidates with experience in higher education, university branding, market research firms, or consulting organizations.
- Immediate or early joiners will be preferred
