Market Intelligence Analyst

Company Overview:

Tibrewala Electronics Ltd, established in 1985, is a leading manufacturer of high-quality electronic capacitors under the brand name TIBCON Capacitors. With 40 years of industry expertise, the company is renowned for its innovation, reliability.

Role Objective

Build ground-level market intelligence by mapping dealers, tracking competitors, and generating actionable insights to improve distribution and Go-To-Market execution.

Key Responsibilities

• Map dealers, retailers, electricians, and distributors across territories.
• Track competitor pricing, schemes, and market activities.
• Collect insights on product demand, pricing, and channel margins.
• Identify distributor gaps and dealer onboarding opportunities.
• Conduct field surveys and capture structured feedback.
• Evaluate effectiveness of schemes and marketing activities.
• Convert field data into actionable reports and recommendations.

Key Deliverables / KPIs

• Complete and updated dealer database.
• Accurate competitor intelligence.
• Identification of new market opportunities.
• Actionable insights for sales expansion.

Requirements

• 2–6 years experience in market intelligence / channel sales / field research.
• Strong analytical and field observation skills.
• Good Excel and reporting capability.
• Comfortable interacting with dealers and electricians.
• High travel readiness

Preferred Industry

Electrical / FMCG / Building Materials / Distribution-driven businesses