Main Responsibilities:
- Market Development Officer is responsible for delivering business objectives through CG contractors (share gain at existing contractors and acquiring new contractors)
- S/He will be responsible for all for capability development of Contractor Relationship Officers (CRO) for handling CG contractors, Demand Generation & sell out activities through CG contractors
Key / Principal Objectives: (Business Development)
- Responsible for demand Generation activities / Sell Out support to depot team through CG contractors
- Responsible for capability development of Contractor Relationship Officers (CRO) for handling contractors, Demand Generation & sell out activities through CG contractors
- Ensure regular engagement with CG contractors, enrolment of new contractors, revival of inactive contractors etc. Engagement 50% of registered contractors buy month on month from ANI
- Deliver Value per contractor target as per defined norm
- Ensure timely communication about new products offerings and intervention to CG contractors
- Ensure site leads qualifying as Professional sites are intimated to the respective Professional Sales Officer where such roles exist
Key Accountabilities:
Capability Development
- Build capability of CROs for contractor management, Demand Generation & sell out activities through CG contractors
- Execute fixed training calendar for all CROs
- Ensure and monitor contractor training through CROs
Administrative / Processes:
- Journey planning (self) using online PJP tool as per norms & adherence
- Ensure PJP compliance by CROs as per norms
- Administer gift redemption to CG contractors
- Provide all relevant or requested information to ASM
- Customer Complaint Management (attending, recording, internal follow-ups & communicating the resolution status) on the sites handled by CG team
Market / Competitor information:
Provide information on competitors activities (promotions, price changes, new products, new contractors, contractor meets, new initiatives, any issues in the market etc.)
