Marcom Manager

(BTL) Marketing Communications Manager, will be responsible for developing

and executing targeted marketing campaigns that directly engage with the audience at a local level. This role involves planning and implementing BTL activities, including events, sponsorships, promotions, and direct marketing, to create brand awareness and drive customer engagement.

Responsibilities

BTL Strategy Development:

• Develop and execute BTL marketing strategies to promote products, services, or brand initiatives.
• Create plans that focus on direct engagement with the target audience at the local level.
• Event Planning and Execution:
• Plan and coordinate BTL events, product launches, and experiential marketing activities.
• Manage all aspects of event execution, including logistics, vendor coordination, and on-site management.
  
  

Promotions And Sponsorships

• Develop and implement promotional campaigns to drive customer acquisition and retention.
• Identify and manage sponsorships and partnerships that align with the brand and target audience.
  
  

Direct Marketing

• Oversee direct marketing campaigns, including direct mail, email marketing, and SMS campaigns.
• Collaborate with the marketing team to create compelling content for direct communication channels.
  
  

Collateral Development

• Work with the design team to create BTL marketing collateral, including flyers, brochures, and promotional materials.
• Ensure all collateral aligns with brand guidelines and effectively communicates key messages.
  
  

Budget Management

• Develop and manage budgets for BTL marketing activities, ensuring cost-effectiveness and maximum ROI.
• Track expenses and provide regular reports on budget utilization.
  
  

Cross-functional Collaboration

• Collaborate with sales, product management, and other departments to align BTL activities with overall business goals.
• Provide input and support for the integration of BTL strategies with broader marketing initiatives.
  
  

Measurement And Analysis

• Define key performance indicators (KPIs) for BTL campaigns and events.
• Analyze campaign performance, gather insights, and provide recommendations for
  
  

continuous improvement.

Qualifications

Minimum 8 Years of Experience in same.

Excellent verbal and written communication skills.

Any Graduate or Post Graduation Degree.

Skills: communication,cross-functional collaboration,btl,budget management,communication skills,event planning,promotional campaigns,direct marketing,btl marketing,campaigns