MarCom Executive

Experience: 3–4 Years

Department: Marketing 

Location: Ahmedabad

We are looking for a proactive, execution-driven MarCom Executive to handle a mix of marketing communications, marketing operations, and event execution.

This role will:

• Plan and execute exhibitions, trade shows, and on-ground events
• Support marketing communications activities (content, coordination, branding)
• Assist with marketing operations (vendor management, inventory, reporting)

The role requires extensive travel, strong coordination skills, and the ability to switch between creative, operational, and on-ground execution work.

Marketing Communications (MarCom)

• Assist in creating marketing collaterals (brochures, flyers, presentations, case studies)
• Coordinate with creative agencies and designers for artwork and branding materials
• Ensure brand consistency across all communications and event materials
• Draft internal and external communications as needed
• Support social media content coordination with the digital team
• Maintain and update marketing library (images, videos, testimonials, success stories)

Marketing Operations

• Manage marketing inventory (banners, giveaways, product samples, brochures)
• Track and reconcile event-wise budgets and vendor payments
• Prepare post-event reports, expense sheets, and documentation
• Research and empanel new vendors (fabrication, printing, logistics)
• Maintain vendor scorecard and coordinate annual rate contracts
• Support lead management – data cleaning, enrichment, and handover to sales

Event Execution (Exhibitions & Trade Shows)

• Plan and execute exhibitions, trade shows, and industry events
• Coordinate stall booking, space allocation, and event documentation
• Prepare event checklists, timelines, and execution plans
• Coordinate with internal teams for product readiness and marketing materials
• Coordinate with stall designers and fabrication agencies
• Ensure timely design approvals and stall production
• Supervise stall setup and dismantling at the event venue
• Manage branding elements, panels, and visual placements
• Manage transportation of products and marketing materials
• Coordinate travel, hotel bookings, and local arrangements for the team
• Ensure availability of all required materials at the venue
• Handle on-ground coordination during event days
• Resolve real-time issues during setup and execution
• Ensure stall readiness before event opening
• Manage visitor flow and support lead capture process
• Ensure proper branding and presentation standards at the stall
• Coordinate material return and logistics post-event
• Collect and organize visitor lead data

MarCom & Operations Skills

• Basic understanding of brand guidelines and content creation
• Ability to coordinate with creative agencies and designers
• Good written and verbal communication skills
• Proficiency in MS Excel, Google Sheets, and presentation tools
• Experience in vendor management and negotiation
• Ability to track budgets and manage invoices

Event Skills

• Proven experience in exhibition or event management (2–3 years)
• Strong coordination and execution ability
• Vendor and fabrication handling experience
• Ability to manage multiple tasks under deadlines
• Strong problem-solving skills during on-ground execution

Bachelor's degree in marketing / mass communication/ Event Management / Business Administration or a related field.

Experience- 3-4 years