Visual Lead
The Visual Lead is responsible for shaping how the brand looks and feels. This role ensures that visual communication is compelling, consistent, premium-looking, and optimized for digital performance.
Key Responsibilities
- Maintain cohesive visual identity system
- Design assets for carousels, posts, infographics, thumbnails
- Produce video and motion assets end-to-end
- Build platform-optimized visuals for LinkedIn, IG, YouTube, etc.
- Ensure visual accuracy and accessibility
- Conduct visual A/B testing to optimize performance
Key Result Areas (KRAs)
- High visual engagement
- Consistent and premium visual identity
- Improved audience recognition of visual formats
- Faster visual production cycles
KPIs
- CTR uplift from visuals
- Avg. video watch-time & completion
- Engagement per impression
- On-time delivery at 90%
Candidate Profile
- Strong digital-first design capability
- Skilled in data visualization
- Understands scroll-stopping visual principles
- Proficient with Adobe, Figma, Canva, and editing tools
