Job Title: Area Sales ManagerLocation- Tamilnadu , located in Chennai
Department - SalesJob PurposeThe Area Sales Manager is responsible for driving sales growth, expanding market presence, and managing distributor and retail relationships within the assigned territory for the category.
Key Responsibilities1. Sales & Revenue Growth- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Increase product penetration across toy retailers, distributors, modern trade, and gadget outlets.
- Develop and execute territory sales plans.
2. Distributor Management- Appoint, manage, and develop distributors within the territory.
- Monitor distributor performance, inventory levels, and order cycles.
- Ensure timely payments and maintain healthy credit control.
3. Retail & Market Development- Expand the retail network to include toy shops, gift stores, and gadget stores.
- Ensure product visibility, display standards, and merchandising.Identify opportunities for visibility, such as shop boards and branding.
- Conduct retailer engagement and relationship building and ensure retailers and customers receive the correct product knowledge.
4. Market Intelligence- Track competitor activities, pricing, and new product launches.
- Provide feedback on market trends and customer preferences in the toy category.
5. Sales Operations- Monitor stock availability and coordinate with supply chain teams.
- Ensure proper execution of schemes, promotions, and seasonal campaigns (festive, back-to-school, etc.).
- Connect with Key Chess Influencers in the city and take part in appropriate chess events.
- Maintain sales reports and territory performance analysis.
6. Team Coordination- Work closely with distributors sales teams and promoters.
- Train retail partners and sales staff on product knowledge.
Key Performance Indicators (KPIs)- Territory sales growth
- Distributor productivity
- New retailer onboarding
- Market coverage
- Collection efficiency
- Merchandising and display compliance
Qualifications- Bachelor's degree in Business, Marketing, or related field.
- MBA (preferred but not mandatory).
Experience- 37 years of sales experience in toys, FMCG, consumer goods, stationery, or kids products.
- Experience managing distributors and retail networks.
Key Skills- Territory management
- Distributor development
- Retail sales strategy
- Negotiation and relationship management
- Market analysis
- Communication and reporting skills
