Manager - Subscriber Communication ( Social Media)

About Tata Play

Tata Play is India's leading DTH brand with over 15 million subscribers across the country.

Staying true to its commitment of making tomorrow better than today,

Tata Play's growth over the years has been cemented by many innovations and enhancements.

Tata Play offers over 50 services (Tata play curated entertainment channels across genres and across languages),

New broadcast channels enriching the entertainment experience for viewers.

To extend this experience beyond the television screen, the Tata Play mobile app enables subscribers to manage their account and access live TV channels on the go, ensuring seamless entertainment anytime, anywhere.

We are looking for:

a creative leader with 5+ experience in social media strategy for consumer-facing or entertainment brands

K E Y R E S P O N S I B I L I T I E S

1.Strategy Development:

Develop and implement a comprehensive strategy tailored to each platform and for the TV audience

Conduct competitor analysis and research emerging platforms and AI trends to keep the brand ahead of the curve

Leverage insights to refine and evolve the social media strategy

Collaborate with internal stakeholders Content & Research teams to understand content trends on TV and share Marquee highlights and direction with the social media agency

2.Content Creation & Management:

Lead content planning and calendar management, ensuring a mix of content/ entertainment led and moment driven content

Collaborate with partners to design high-quality, platform-specific content that resonates with the target audience

Drive creator content to build a differentiated Tata Play perspective while scaling performance of the page

3.Performance Analytics:

Track and analyze the performance of social campaigns, leveraging data to optimize content and strategy