Manager/ Sr. Manager- Marketing & Communications

Equalifi is seeking a strategic and hands-on Marketing & Communications Leader to drive brand visibility, member acquisition, and thought leadership for India's premier membership network for financial services professionals.

In this role, you will own the end-to-end marketing strategy—from digital campaigns and content marketing to event promotion and PR. You will position Equalifi as the go-to platform for alternative investments, family offices, and wealth management professionals across India.

This is a high-impact role reporting directly to the Founder/CEO, with the opportunity to shape the brand narrative of a fast-growing organization in the BFSI education and networking space.

• Develop and execute the annual marketing plan aligned with business goals (membership growth, event attendance, certification sales).
• Define and maintain Equalifi's brand voice, visual identity, and messaging across all touchpoints.
• Conduct market research to understand member personas, competitor positioning, and emerging trends in BFSI education.

• Own performance marketing channels: LinkedIn Ads, Google Ads, Meta Ads, and email campaigns.
• Manage SEO/SEM strategies to drive organic traffic to Equalifi's website and landing pages.
• Build and optimize conversion funnels (webinar sign-ups → certification enrollment → membership renewal).
• Track and report on KPIs: CAC (Customer Acquisition Cost), LTV (Lifetime Value), conversion rates, and ROI.

• Oversee creation of high-quality content: blogs, whitepapers, case studies, videos, and social media posts.
• Collaborate with subject matter experts (family office principals, AIF managers) to produce original research and insights.
• Manage Equalifi's social media presence (LinkedIn, Twitter, Instagram) to build community engagement.
• Edit and refine newsletters, event brochures, and sales collaterals.

• Lead marketing for Equalifi's flagship events (e.g., Indian Alternative Investments Summit, Family Wealth Summit).
• Drive attendee acquisition through targeted campaigns, partner outreach, and early-bird promotions.
• Coordinate with event teams on branding, stage design, and on-ground visibility.

• Manage relationships with business media (Economic Times, Mint, BloombergQuint) for press coverage.
• Draft press releases, media kits, and spokesperson talking points.
• Handle crisis communications and reputation management when needed.

• Bachelor's degree in Marketing, Communications, Journalism, or Business.
• MBA/PGDM in Marketing is preferred.
• Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) are a plus.

• Manager: 2–5 years in B2B marketing, preferably in BFSI, ed-tech, professional services, or membership organizations.
• Sr. Manager: 5+ years with prior team leadership experience.
• Proven track record of driving membership growth, event registrations, or course sales in a B2B2C model.

• Digital Expertise: Strong grasp of performance marketing, marketing automation (HubSpot, Marketo), and analytics (Google Analytics, CRM dashboards).
• Content Excellence: Exceptional writing and editing skills; ability to simplify complex financial topics for diverse audiences.
• Event Marketing: Experience promoting large-scale conferences, summits, or certification programs.
• Stakeholder Management: Ability to work with senior leaders, external agencies, and media partners.
• Data-Driven: Comfortable with A/B testing, funnel analysis, and ROI reporting.

• Leadership Role: Own the marketing function with direct access to the Founder/CEO.
• Competitive Compensation: Industry-aligned salary + performance bonuses.
• Growth Path: Clear progression to Head of Marketing or Chief Marketing Officer.
• Learning & Network: Free access to Equalifi certifications, events, and India's top finance leaders.
• Culture: Collaborative, mission-driven, and fast-paced environment.
• Flexibility: Hybrid work model (Mumbai office + remote days).

Send your CV + portfolio (samples of campaigns, content, or event promotions you've led) to:

Email: [Confidential Information]