Manager/ Sr. Manager- Market Research & Consumer Analytics

Job Summary: The Market Research and Consumer Analytics Manager will be responsible for leading market research initiatives and analyzing consumer data to provide actionable insights that drive strategic decision-making. This role requires a deep understanding of the pharmaceutical industry, strong analytical skills, and the ability to translate complex data into clear, actionable recommendations.

Key Responsibilities/Deliverables

Market Research

• Conduct primary and secondary market research to gather data on market trends, competitive landscape, and consumer behavior.
• Own the market research operations and projects for the affiliate including annual brand health trackers, market understanding studies (drivers and barriers study for the brand, willingness to pay/prescribe etc), message recall trackers, and any other ad hoc studies.
• Liaise with brand teams for any market research needs understand market research needs fully and communicate them effectively via briefs to market research agencies.
• Liaise with market research agencies to complete market research projects.
• Be the point of contact for any market research project and be a market research consultant when required to the stakeholders.u00A0u00A0u00A0

Consumer Analytics

• Conduct Social media analysis and social listening for Lilly brands and itu2019s competition, provide insights to brand team from this analysis.
• Analyze consumer data to understand purchasing behavior, preferences, and trends.
• Develop and maintain consumer segmentation models to target marketing efforts effectively.
• Utilize advanced analytics tools and techniques to interpret data and generate insights.

Reporting and Presentation:

• Prepare detailed reports and presentations to communicate research findings and insights to senior management and other stakeholders.
• Present research findings in a clear and concise manner, highlighting key insights and recommendations.

Collaboration:

• Work closely with cross-functional teams, including marketing, sales, product development, and finance, to ensure alignment of research efforts with business objectives.
• Collaborate with external research agencies and vendors as needed.

Budget Management:

• Manage the budget for market research projects, ensuring cost-effective use of resources.
• Monitor and report on the financial performance of research initiatives.

Qualifications:

• Education:
  • Bacheloru2019s degree in Marketing, Business, Statistics, or a related field. A Masteru2019s degree is preferred.
• Experience:
  • Minimum of 5 years of experience in market research and consumer analytics, preferably in the pharmaceutical industry.
  • Proven track record of conducting and managing market research projects.
• Skills:
  • Strong analytical and problem-solving skills.
  • Proficiency in advanced data analytical and data visualization tools
  • Excellent communication and presentation skills.
  • Ability to work independently and as part of a team.
  • Strong project management skills.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form () for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lillyu00A0does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.