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Job Description
Deputy Manager – B2B Marketing, E-commerce & FPO Project Management
Company: Vanproz Agrovet India Pvt. Ltd.
Department: Business Development & Regenerative Agriculture
Location: Head Office, Bhopal, Madhya Pradesh
Employment Type: Full-Time
Reporting To: Founder / Director – Business Development
Salary: Negotiable (Based on qualifications and experience, CTC: Rs. 5-8 lakhs)
About Vanproz Agrovet
Vanproz Agrovet LLP is a Agri-Biotech company developing innovative soil restoration technologies, disease management, specialty plant nutrition products, and potassium humate-based solutions. The company works with farmers, FPOs, agri-input distributors, and institutional partners to improve soil health, increase farm productivity, and promote sustainable agriculture.
Position Summary
Vanproz Agrovet is seeking a dynamic and result-oriented Deputy Manager – B2B Marketing, E-commerce & FPO Project Management to lead business development, digital sales, and execution of a large-scale soil restoration program involving 55 Farmer Producer Organizations (FPOs) across Madhya Pradesh.
The candidate will be responsible for expanding B2B sales, strengthening e-commerce channels, managing institutional partnerships, and coordinating project implementation with FPOs, government agencies, and field teams. Similar roles in agriculture emphasize B2B market development, digital commerce, and FPO engagement.
Key Responsibilities
1. B2B Marketing & Business Development
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Develop and execute B2B marketing strategies for Vanproz products.
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Expand dealer, distributor, and institutional customer network.
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Generate business from agri-input companies, FPOs, NGOs, CSR projects, and government organizations.
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Prepare business proposals, quotations, and presentations.
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Participate in exhibitions, buyer-seller meets, and industry events.
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Achieve monthly and annual sales targets.
2. E-commerce Business Management
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Manage B2B and D2C e-commerce operations.
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Coordinate product listings, pricing, promotions, and inventory.
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Optimize online product visibility and customer experience.
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Monitor sales analytics and prepare performance reports.
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Coordinate with logistics and customer support teams.
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Develop digital marketing campaigns with the marketing team.
3. FPO Soil Restoration Project Management
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Coordinate implementation of the soil restoration project across 55 FPOs in Madhya Pradesh.
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Develop annual implementation plans and project timelines.
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Liaise with FPO CEOs, government departments, NGOs, and partner organizations.
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Organize farmer training programs, demonstrations, and awareness campaigns.
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Monitor product distribution and field activities.
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Track project KPIs including:
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Farmer coverage
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Soil testing
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Demonstration plots
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Product adoption
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Crop performance
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Carbon farming initiatives
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Prepare project progress reports for management and funding agencies.
4. Stakeholder Management
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Build strong relationships with FPOs, distributors, institutional buyers, and government officials.
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Identify new collaboration opportunities.
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Support grant proposals and CSR partnerships.
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Represent Vanproz in meetings and technical workshops.
5. Reporting & MIS
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Maintain CRM and sales databases.
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Prepare monthly sales and project reports.
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Analyze market trends and competitor activities.
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Monitor project budgets and resource utilization.
Qualifications
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MBA (Marketing/Agri-Business/Rural Management) or
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B.Sc./M.Sc. Agriculture with MBA preferred.
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Minimum 4–7 years of experience in:
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B2B Sales
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Agribusiness
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E-commerce
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FPO Management
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Project Management
Required Skills
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Strong B2B marketing and sales skills
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Experience working with FPOs and farmer organizations
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Knowledge of regenerative agriculture and soil health
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Digital marketing and e-commerce management
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Excellent communication and negotiation skills
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Leadership and team management
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Project planning and execution
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MS Office, Excel, PowerPoint, and CRM software
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Willingness to travel extensively across Madhya Pradesh
Key Performance Indicators (KPIs)
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Annual B2B sales growth
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Number of new distributors/institutional customers onboarded
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Growth in e-commerce sales
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Successful implementation across 55 FPOs
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Number of farmers engaged and trained
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Project milestone completion
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Customer retention and satisfaction
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Timely reporting and documentation
What We Offer
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Opportunity to work with an innovative regenerative agriculture company.
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Exposure to large-scale soil restoration and climate-smart agriculture projects.
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Leadership role in expanding Vanproz Agrovet's business across Madhya Pradesh.
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Career growth in agribusiness, sustainability, and rural development.
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Performance-based incentives in addition to salary (as applicable).
This profile is designed to attract candidates who can simultaneously drive commercial growth (B2B and e-commerce) and successfully manage the implementation of Vanproz's 55-FPO soil restoration initiative across Madhya Pradesh
Job ID: 150897589
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