Manager - Social Media Content

We seek a Manager - Content Strategy for a personal care D2C brand in Bengaluru.

Job Responsibilities

• Develop and own the brand's overall social media strategy, aligning channel goals with broader brand and business priorities.
• Define the audience, role, content pillars, creative direction and platform strategy across social channels.
• Build and manage quarterly and monthly content plans covering brand building, launches, cultural moments, community engagement and business priorities.
• Own the social media calendar, ensuring timely planning, approvals, execution and publishing.
• Develop original social-first concepts, campaigns, recurring content properties and formats that strengthen the brand's distinctive presence.
• Translate cultural trends, consumer behaviour and everyday experiences into relevant creative ideas across Reels, carousels, stories, statics and emerging formats.
• Write and edit hooks, captions, scripts, campaign lines, carousel copy, story sequences and creator briefs while maintaining a consistent brand voice.
• Make complex or sensitive topics around periods, bodies and women's health accessible, engaging and culturally relevant.
• Balance brand storytelling, entertainment, education and product communication to keep content engaging rather than overly promotional.
• Take ideas from concept to publication, creating briefs and guiding designers, editors, photographers, creators and production partners through execution.
• Manage social shoots and content production where required, including scripting, shot planning and creative direction.
• Identify and manage relevant creators and collaborators, including concepts, briefs, content reviews, deliverables and long-term partnerships.
• Stay ahead of platform changes, audience behaviour, trends and cultural opportunities, identifying those relevant to the brand.
• Track channel and content performance across reach, engagement, watch time, retention, shares, saves, follower growth and other relevant KPIs.
• Turn performance data into actionable insights, structured experiments and recommendations to continuously improve content, creative strategy and channel growth.

Job Requirements

• 4 to 8 years of experience in social media, content, digital marketing or brand communications.
• Experience leading social media for a consumer-facing brand, D2C business, creative agency or culturally relevant digital platform.
• Demonstrated ownership of both social media strategy and day-to-day execution.
• Strong conceptual and creative thinking with a portfolio of original social ideas and campaigns.
• Excellent writing and editing skills across short-form copy, scripts, captions and campaign communication.
• Strong understanding of platform behaviour, social formats, creator culture and digital trends.
• Ability to interpret performance data and translate insights into creative and strategic actions.
• Experience managing creators, agencies, freelancers and production partners.
• Strong project management skills with the ability to manage multiple workstreams and stakeholders simultaneously.