Manager, SFMC Campaign Manager

Inviting applications for the role of Manager,SFMC Campaign Manager

In this role, As a SFMC campaign manager, you will be responsible for Manage and execute email marketing campaigns using Salesforce Marketing Cloud (SFMC). Focus on building journeys, segmenting audiences, and optimizing performance to drive engagement and conversions. Collaborate with cross-functional teams to ensure timely delivery, quality, and measurable results.

Responsibilities

• Campaign Execution: Build and deploy email campaigns and journeys in SFMC (Email Studio, Journey Builder, Automation Studio).

• Audience Segmentation: Create and manage targeted segments using Data Extensions and SQL ensure data accuracy and compliance.

• Testing & Optimization: Conduct A/B tests on subject lines, content, and send times analyse results and apply learnings.

• Performance Tracking: Monitor campaign metrics (open rates, CTR, conversions) and maintain dashboards for reporting.

• Collaboration: Work with content and creative team when needed.

• Quality Assurance: Perform pre-flight checks for rendering, links, and personalization ensure deliverability and accessibility.

• Continuous Improvement: Document best practices and contribute to reusable templates and playbooks.

Qualifications we seek in you!

Minimum Qualifications

• Good years of experience in email marketing and marketing automation (preferably B2B).

• Hands-on expertise in SFMC (Email Studio, Journey Builder, Automation Studio).

• SFMC Email Specialist certification required

• Basic knowledge of HTML/CSS, AMPscript, and SQL for troubleshooting and personalization.

Preferred Qualifications

• Strong analytical skills with tools like Excel or Google Analytics.

• Excellent communication and project management skills ability to manage multiple priorities.