ROLES & RESPONSIBILITIES:
- Develop and implement strategic SEO initiatives to improve organic search rankings, drive traffic, and increase conversions.
- Lead a team of SEO specialists, providing guidance, mentorship, and support to ensure the successful execution of SEO campaigns and projects.
- Conduct comprehensive keyword research and analysis to identify high-value target keywords and opportunities for content optimization.
- Oversee the optimization of website content, including meta tags, headings, and on-page content, to enhance search engine visibility and user experience.
- Manage technical SEO initiatives, including site audits, optimization of site structure, performance improvements, and resolution of crawl issues.
- Plan and execute link-building strategies to increase domain authority and improve search engine rankings.
- Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms, providing insights and recommendations for optimization.
- Generate regular SEO reports and performance dashboards to track progress, measure KPIs, and communicate results to stakeholders.
- Stay informed about industry trends, algorithm updates, and best practices in SEO, sharing knowledge and insights with the team and stakeholders.
- Collaborate with cross-functional teams, including content creators, developers, and designers, to ensure alignment with overall marketing goals and initiatives.
REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- 3-4 years of experience in SEO, with demonstrated expertise in developing and executing successful SEO strategies.
- Proven leadership and team management skills, with the ability to motivate and inspire team members to achieve excellence.
- In-depth knowledge of SEO principles, techniques, and best practices, with hands-on experience in keyword research, on-page optimization, technical SEO, and link building.
- Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, Google Analytics, and Google Search Console.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Proven ability to manage multiple projects and prioritize tasks in a fast-paced environment.
- Certifications such as Google Analytics or Google Ads are a plus.
BENEFITS:
- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.
