Manager / Senior Manager - Sales

About Matrimony.com Ltd.

Matrimony.com Ltd. provides online matchmaking and wedding services through brands including BharatMatrimony, CommunityMatrimony, EliteMatrimony, WeddingBazaar and Mandap.com. The company helps individuals find their life partners and supports couples and families with their wedding planning needs.

About the Role

We are looking for a Sales Manager / Senior Manager to manage the end-to-end lead conversion process across WedAssist's Field Relationship Manager (RM) and Telesales teams.

The role carries overall accountability for team structure, sales execution, process adherence and achievement of WedAssist package sales targets across both channels: face-to-face interactions and venue visits through Field RMs, and inbound customer calls through Telesales. A key focus will be ownership of telesales processes, scripting and governance.

Key Responsibilities

Team Management

• Hire, train and manage Field RM and Telesales teams based on workload and business requirements.
• Ensure appropriate team structures and staffing across both functions.
• Build a disciplined, high-performance work culture through incentive programmes, rewards and recognition initiatives.
• Continuously evaluate telesales calling quality and customer response, along with Field RM visit execution.

Lead Management

• Ensure prompt contact and timely face-to-face engagement for Field RM leads within defined timelines.
• Ensure every inbound telesales call is responded to and handled according to the standardised script and call flow.
• Ensure both teams provide accurate venue information and clearly explain the features and benefits of WedAssist packages and services.
• Maintain ownership and accountability throughout the lead management process across both channels.

Sales and Conversions

• Achieve WedAssist package sales targets across Field RM and Telesales channels.
• Track and improve customer satisfaction, booking conversions and call conversions using a standardised sales pitch across both teams.
• Prepare regular reports on lead flow, conversion rates by source and channel, and revenue generated.

Process, Compliance and Telesales Governance

• Ensure adherence to standard operating procedures, sales pitch and script guidelines, CRM updates and workplace discipline.
• Own end-to-end telesales process governance, including script adherence, script version control, call quality audits and CRM discipline for the inbound function.
• Establish regular lead reviews across both channels.
• Identify process and conversion gaps and implement corrective actions.

Business Development Support

• Follow up with Service RMs on the service status of paid WedAssist customers.
• Assign Field RMs for venue visits scheduled by customers.
• Follow up with customers referred by venues to identify their wedding assistance requirements.
• Follow up with partner venues on payouts for converted Mandap leads shared with them.

Candidate Requirements

• Substantial experience and an in-depth understanding of telesales processes and governance, including scripting, CRM discipline, call quality audits and regular lead reviews.
• Demonstrated experience managing both Field RM teams handling face-to-face interactions and outbound visits, and Telesales teams handling inbound calls, either concurrently or across previous roles.
• Strong organisational and multitasking skills to manage operations across both channels.
• A high level of ownership and accountability for the complete lead management process.
• Excellent communication and interpersonal skills.
• Strong knowledge of lead flow management, CRM updates and lead reviews.
• Flexibility to work around venue-visit schedules and inbound call volume patterns.
• A passion for weddings and delivering exceptional customer experiences.
• MBA preferred.

How to Apply

Interested candidates with relevant experience can apply through LinkedIn.