Manager/Senior Manager - Growth

Role Overview:

We are looking for a high ownership Growth Manager to drive driver acquisition and BaaS program execution. This role will manage driver lead generation campaigns, oversee calling operations, track funnel performance, and execute strategic programs aimed at accelerating driver onboarding and activation. The ideal candidate combines growth marketing, operational rigor, and program management to scale driver acquisition efficiently.

Key Responsibilities

1. Lead Generation & Growth Campaigns

Plan and execute driver acquisition campaigns across Meta, Google, WhatsApp, and hyperlocal channels

Manage social media marketing initiatives targeting EV drivers and fleet operators

Coordinate with creative teams or agencies for campaign execution

Optimize campaigns for cost per lead and conversion rates

Test new lead generation channels

2. Lead Funnel Tracking & Analytics

Build and maintain the end-to-end driver acquisition funnel

Track key metrics:

o Leads generated

o Leads contacted

o Qualified leads

o KYC completed

o Activated drivers

Identify drop offs and drive corrective actions

Maintain daily performance dashboards

3. Calling Operations Management

Manage inbound and outbound calling for driver leads

Define daily calling targets and contact SLAs

Track productivity metrics for calling agents

Build scripts and improve conversion messaging

Ensure quick follow ups and lead closure

4. BaaS Program Management

Design and execute growth programs such as:

Driver referral programs

Fleet partnerships

Local activation campaigns

Incentive programs for drivers onboarding

Partnerships with aggregators or driver communities

Track performance of each program and continuously optimize.

5. Cross Functional Coordination

Work with Demand Managers and DFEs for ground conversion

Work with Product / Tech for CRM and funnel automation

Work with BI teams for dashboards and analytics

Coordinate with marketing for creatives and campaign launches

Success Metrics

Driver leads generated

Lead to onboarding conversion rate

Driver activation numbers

Cost per acquisition (CPA)

Campaign ROI

Calling productivity and closure rates

Program performance

Required Skills & Qualifications

3 to 6 years experience in growth, marketing operations, program management, or inside sales ops

Strong analytical and operational mindset

Experience managing lead funnels or acquisition programs

Familiarity with Meta Ads, Google Ads, or performance marketing

Strong Excel / Google Sheets skills

Ability to manage multiple initiatives simultaneously

High ownership and execution focus