Manager, Regional Marketing (Product)

Key Job Purposes :
Management of the assigned product portfolio throughout the approved product life cycle - from product launch to obsolescence.

Key activities include ensuring on-market product supply across markets, MPC and price setting, forecast supply and product training.

Job Description :

Commercial Strategy and Support

• Product management for multiple Sysmex Business Units and/or 3rd Party Products across different laboratory disciplines
• Coordinate integrity of product Master Data Governance and Material Master for assigned areas
• Support effective CRM sales quotations with price setting, BOM setting and Master Price Calculators
• Support product launch process with regional Launch Packs, Regulatory approval notification, and coordinating internal training
• Ensure regional business flow through regular forecast and delivery meetings with Supply Chain teams and manufacturers
• Manage regional product updates with Change Notifications to internal customers
• Coordination with Customer Care Team and Quality Assurance teams for on-market issues with GES or other manufacturer notification systems
• Support lifecycle management, FCA/ FSCA, recalls and discontinuations

Marketing

• Lead or support creation of regional value marketing messages across product portfolio and assay performance data
• Support Exhibitions, FGMs and UGM with content and physical presence
• Track and coordinate region-wide adoption of suitable reference ranges to enhance product satisfaction
• Support reference site development for products under BU
• Support cross-team efforts to integrate product positioning with broader Disease State and patient journey strategies across portfolio`s

Competition

• Derive insights into competitor portfolio and products from all available sources, including surveys
• Coordinate comprehensive Competitor Guides through understanding product values
• Develop Win/Loss countermeasures concerning product management issues

Regional Training

• Responsible for creating and maintaining basic and intermediate online foundational training of sales and marketing teams across product portfolio and clinical testing areas
• Monitor regional training database for assigned BUs to improve knowledge cascade and performance of commercial teams
• Deliver physical workshops and roleplays to train product value and positioning against competitors
• Development of Workflow value propositions across the portfolio

Additional Projects

• Participate in Special Projects as assigned
• Represent Regional Product Management in global assignments where necessary

Job Requirements :

• Bachelor of Science Degree or equivalent
• Minimum 3 years working experience in the clinical laboratory
• Minimum 4 years marketing experience within the IVD industry
• Strong understanding of some clinical diagnostics pathways
• Strong communication, planning, and execution skills
• Broad knowledge and familiarity of testing and troubleshooting across laboratory areas
• Strong presentation skills for physical training
• Strong analytical skills
• High travel required