Job Summary:
At Jiostar network, we are looking for a deeply passionate and enthusiastic person who can help drive the leadership agenda of the cluster and lead the content strategy and consumer insight teams from the front.
About the team:
The programming strategy team is responsible for market research, consumer insights, and programming strategy for the channel. The team is making plans and strategies for the channel, based on various quantitative and qualitative inputs. The team is also responsible for driving channel GRPs and market share using data, competition tracking and analysis. They drive the market data to create a well-balanced schedule of original shows and special programming. This team collaborates closely with programming, Fiction and marketing teams to ensure content aligns with business objectives. By developing strategic content roadmaps and the team plays a critical role in enhancing the channel's viewership, driving audience loyalty, and maintaining a competitive edge in the market.
Key Responsibilities:
Fiction Strategy
- Support forward story planning for current shows, including creation of long-term story tracks
- Coordinate with the fiction team on short-term story planning and execution
New Story Development
- Assist in developing new show concepts and plots from the initial stage
- Contribute to building engaging characters to improve audience connect
Consumer Research
- Track and compile weekly consumer feedback across fiction and non-fiction shows
- Share insights to support content and programming decisions
Fiction Content Tracking
- Watch episodes regularly and maintain detailed story trackers
- Provide inputs for ongoing story shaping and future track development.
Skills & Attributes for success:
- Very strong analytical and critical thinking skills.
- Good knowledge of MS-Excel & PowerPoint.
- Ability to deliver on tight timelines.
- Knowledge of SQL is an added advantage – desirable, not mandatory.
- Expertise in Kannada Language.
- Self-motivated and self-driven.
- Proactive and Learning agility.
Preferred Education & Experience:
- Graduation or Post Graduation in any field.
- 4-8 years experience in strategic roles.
- Prior exposure to television, entertainment, or media industries is an advantage, but candidates from other industries with strong research experience are welcome.
- Proficiency in MS Office (Excel, PowerPoint) and familiarity with AI or BI tools for analysis and reporting.
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
