Manager - Programming Strategy & Insights

Key Responsibilities

• Collaborate with internal stakeholders to define research objectives and deliverables.
• Pull and interpret data for new show launches, ongoing story tracks, and marketing campaigns.
• Commission and conduct qualitative research for shows and campaigns.
• Understand consumer behavior, desires, pain points, and aspirations to generate actionable insights.
• Map trends in consumer attitudes, preferences, lifestyles, and behaviors to refine content strategy.
• Analyze consumer feedback to identify problem areas and provide actionable recommendations to content and communication teams.
• Provide stimulus and thought starters to internal teams based on consumer insights.
• Work on research projects that directly impact storytelling and audience engagement.